If You Are a Journalist and Want to Work in Public Relations…

…your ability to write content and have a keen eye for news will not suffice. There is much more you need to know to ensure your transition to a Public Relations role is smooth and provides you with plenty of development and advancement opportunities. Following an article I wrote two weeks ago, some ex-journalists turned-PR practitioners were …

Never Hire a Journalist to Do Public Relations

Hire a journalist to do Media Relations only – and if they manage to get that right, then check to see they understand what Public Relations is all about.   If they tell you that Public Relations is all about building the right image, playing nice with media and having tons of coverage, drop them or …

Walking a Path Never Taken

If we sit around and moan endlessly about the lack of recognition Public Relations may or may not suffer from today, we won’t get far. This ‘recognition’ is seldom pinned down: recognition for what? For doing a good job? For being good at “pink and fluff”, as a good friend of mine calls it? Recognition …

Brilliance vs mediocrity – are you too smart to be hired?

There’s something really screwed up with today’s workplaces and, especially, their advertised “culture”. One the one hand, you get to see all these lovely images and videos of various layers of corporate structure and, on the other, you experience the “reality”. The saying “perception is reality” seldom applies to a workplace and, in my experience, the …

Pragmatism in Public Relations

Newsjacking allows brands to demonstrate relevance and catch a ride on the day’s headlines. Advertising buys column inches. Reputation builds goodwill. Actions prove trustworthiness. PR spin is like making a wish, hoping it will come true. PR stunts are great for headlines and brand awareness. Welcome to the 21st century Public Relations mix – a landscape …

Does reputation really matter when you have power?

The risks that are likely to generate the most damage to an organisation’s reputation are those directly related to its checks and balances, and to the way it does business. For instance, a bank that had been saved from the brink of collapse with taxpayers’ money, can hardly afford to pay its CEO a hefty …

How can a brand ever claim to speak for you?

Why would anyone want to have a relationship with a brand, let alone ‘speak with it’? I’m sorry, but do you have a relationship with your grocer’s or chip shop? How about the place you buy your clothes from? Do you hug each other when you’re feeling low and call each other in times of …

The Value of Public Relations

If you tell others over and over again that you know what you’re doing, that you’re committed to be the best you can be, and that you understand the strategic role Public Relations plays in business, you might get somewhere. But, when a business leader such as Heathrow Airport’s CEO argues publicly that Public Relations and Communication …

What it Takes to Do Internal Comms for Global Organisations

Whether we call it employee engagement or internal comms, it doesn’t matter. What does matter is that global organisations are as reliant on the robustness of their internal communication practices as they are on the external ones. When we say ‘global organisation’, that automatically implies large businesses in excess of 5,000 employees, with a presence …