Reputational risk, the NHS and Amazon’s Alexa

Did NHS satisfy itself that Amazon’s Alexa has all the possible systems in place to guarantee ‘a safe space’ for those seeking medical advice from the NHS? That is a very simple question yet the most important one, I could argue, that NHS’ recent announcement mentioned nothing about. And it should have. What was supposed to be a …

Should We Ditch ‘PR’ or Should We ‘Clean House’?

Spin, lies, manipulation and propaganda – ‘bending the truth’ and ‘deceiving the public’. In short, these are the key findings of the latest research commissioned by PRWeek on the perception of PR among members of the British public. And if this is the perception of a small segment of the British public in a country where there …

When PR Threatens Reputations Instead of Protecting Them

“You have loads of idiots representing your industry and they make others look bad.” Succinctly put and sadly true of Public Relations. This is what a journalist friend said after sharing with me the last bad press release he received earlier yesterday (1st of May 2019) from a PR agency. He shared that entire ‘media pitch’ …

Forget About Corporate Social Responsibility

Corporate Social Responsibility (CSR) is about integrating environmental and social affairs with corporate strategies and business operations in the communities or sectors in which organisations operate – a sort of ethical ‘pay to play’. Many abused the term and even more believe that by having, pretty much, a ‘charitable’ department, nothing else matters. Well, it …

If You Are a Journalist and Want to Work in Public Relations…

…your ability to write content and have a keen eye for news will not suffice. There is much more you need to know to ensure your transition to a Public Relations role is smooth and provides you with plenty of development and advancement opportunities. Following an article I wrote two weeks ago, some ex-journalists turned-PR practitioners were …

Never Hire a Journalist to Do Public Relations

Hire a journalist to do Media Relations only – and if they manage to get that right, then check to see they understand what Public Relations is all about.   If they tell you that Public Relations is all about building the right image, playing nice with media and having tons of coverage, drop them or …

Walking a Path Never Taken

If we sit around and moan endlessly about the lack of recognition Public Relations may or may not suffer from today, we won’t get far. This ‘recognition’ is seldom pinned down: recognition for what? For doing a good job? For being good at “pink and fluff”, as a good friend of mine calls it? Recognition …

Brilliance vs mediocrity – are you too smart to be hired?

There’s something really screwed up with today’s workplaces and, especially, their advertised “culture”. One the one hand, you get to see all these lovely images and videos of various layers of corporate structure and, on the other, you experience the “reality”. The saying “perception is reality” seldom applies to a workplace and, in my experience, the …

Pragmatism in Public Relations

Newsjacking allows brands to demonstrate relevance and catch a ride on the day’s headlines. Advertising buys column inches. Reputation builds goodwill. Actions prove trustworthiness. PR spin is like making a wish, hoping it will come true. PR stunts are great for headlines and brand awareness. Welcome to the 21st century Public Relations mix – a landscape …