Why PR must act now to get Digital Accessibility right

Welcome to the second half of the 21st century. The date is May 16th 2050. EVERYONE in the UK can easily access every digital and web-based service and product. No matter what disability, impairment or long-term health condition they have. That’s my dream. But let’s get back to present day. It’s Global Accessibility Awareness Day […]

My Diversity and Inclusion Wishlist for PR and Communications

Over the last eighteen months I’ve been working in the area of diversity and inclusion for Big Voice Communications, which is a specialist diversity and inclusion communications consultancy. I’ve learnt a lot about diversity and inclusion, accessibility, and inclusive marketing and communications. I’ve loved my experience and the work is extremely rewarding. And I’ve been […]

Greggs and the Jesus sausage roll parable: food for thought?

High street bakery chain Greggs has been causing a bit of a stir recently. The company is selling its own brand advent calendar, with a different food voucher behind each window. And it emerged that Greggs has used a controversial photo that depicts a Christmas nativity scene behind one of the windows. It’s not exactly […]

Tesco Christmas advert brings division, comfort and joy!

‘Tis the season for the UK retail giants to run their Christmas campaign adverts. ‘Tis also the season for an outpouring of greatly differing views about each of these ads. Thanks to social media we know that with every new Christmas ad, some people will like it, some people will hate it. And MANY will […]

It’s Time to End Racist Soap Adverts Forever

Personal care brand Dove hit the headlines last month for the wrong reasons. Dove manufacturer Unilever was accused of running a racist marketing campaign by social media users. They were reacting angrily to a Facebook ad that appeared to show a black woman turn white after using Dove body wash. Yes, you read that correctly. […]