How to sell your services into massive companies

Have you ever considered selling your services to huge corporations? If you haven’t, then maybe it’s time that you did. I’m going to show you how to remove the main barrier, and make it far easier for you to land extremely valuable clients. Once you understand what I am about to share with you, you …

Discover how Frequency helps you attract new clients

Here’s a quick idea, to help you attract the attention of prospective clients AND motivate them to hire you and recommend you. It’s all about one word. Frequency. Allow me to explain. I was prompted to write this after 2 emails I received. The first was from a long time reader (Sophie). Sophie got in …

What you know about link building is probably wrong

And it’s not your fault. Here’s the thing: When it comes to marketing your business, there are 2 types of link, not 1 as many people seem to believe! There’s the type of link you already know about. This is where a website links to your website or blog. This is sometimes called a backlink. However, there’s another …

A powerful email marketing lesson from Google

When Google wrote to me recently, they chose to use traditional mail. Paper, an envelope and a postage stamp. It got my attention. I opened it, read it and acted on it. More importantly, here’s why Google contacted me via traditional mail and what you and your business can learn from it. The problem with …

How to massively improve your email marketing results

  In 2016, email marketing is more powerful than ever before. This begs the question: Why do almost all small businesses get such uninspiring email marketing results? I’m going to answer that question for you. I’m also going to explain what you need to do in order to massively improve the success of your email …

Copywriting tip: Use short sentences. Here’s why!

Here’s a quick copywriting tip: Your prospective clients prefer to read short sentences. This is especially true when explaining detailed information. For example, how your service works. I’m not suggesting you use fewer words than required. Far from it! Use as many words per sentence as you need. Just don’t use more words than you …

A quick and easy marketing tip from Steve Jobs

Steve Jobs understood something about marketing, which gave him a strong, competitive advantage. I’d like to share it with you. It’s easy to understand, simple to put into practice and can massively improve your results. Saying and doing It starts with understanding the following: There’s often a huge difference between what people say and what …

Make it more attractive. Not more irritating!

One of the most common questions I get from small business owners, is how can they make their marketing more effective. That’s a good question. Maybe a great question. However, it only addresses 50% of their actual need. And that’s what today’s brief post is all about. When it comes to spreading awareness with their …

The café owner whose ignorance is killing her business

Why do hard-working business owners often make very little progress? Here’s a perfect and extremely common example. I hope you find it useful. More importantly, I hope it inspires you to make better decisions. The café owner who’s killing her business I visited a great little café yesterday with my wife and son. We stopped …

Who are you trying to please today?

If you try to market to everyone, you’ll fail to be relevant to anyone. Here’s why this matters: Your ideal prospective clients respond to directly relevant marketing. It cuts through the noise and grabs their attention. It’s clearly intended for them. It’s meaningful. And it’s incredibly powerful at converting prospective clients into actual clients. It …