Why your marketing isn’t working and how to fix it!

If a ship sets off on a voyage and it’s just a fraction off course, it will soon end up massively off course, unless it quickly adjusts it’s direction. Why am I sharing this with you? Businesses are the same When your business isn’t achieving the targets you set for it, you need to quickly […]

Hold nothing back. Give it everything. Here’s why!

I used to say that the biggest mistake I made when I started my business, was that I burned my bridges. Back then, the 29 year old Jim Connolly was offered, and declined, freelance work from 2 former employers. I could have done with the regular retainer fees they offered, but I wanted to go […]

Marketing Tip: Sell them ideas!

The most successful business owners have discovered that you do not sell a product or service: You sell the idea. Today’s post explains why they do it and why YOU should consider doing the same! Steve Jobs famously said that the iPhone was not a product, it was a lifestyle. Apple marketing went on to […]

How to build a massively valuable client list

If only your prospective clients knew how great your service was, they’d hire you. Right? Well, I’m going to show you how to totally overcome that marketing challenge! How your competitors ruin your marketing promises Almost every small business owner claims to offer an amazing service. Especially the really terrible providers! So, as you are […]

3 Questions worth answering

What additional, valuable product or service could you offer to your existing clients? This is the fastest way to increase your turnover and profits. It’s also a wonderful way to be of even greater service to your clients. Win, win! Is [whatever you’re doing] the best use of your time right now? If it isn’t, […]

How to create marketing that people will believe

One of the most important questions in business, is this: “Why should a prospective client [or customer] trust me?” Here’s why that question is so important. Trust and belief Unless people believe what you say, none of your marketing is worth a dime. Trust is what builds belief. Trust is essential before someone will hire […]

Here’s a fun way to attract enquiries and sales leads

If you want to grow your business, your network, your influence and really enjoy the process, you will love this simple, yet effective idea. It’s simply this: Be helpful, often Think about this for a moment: The process of sowing and reaping, starts with the sowing part. The process of cause and effect, starts with […]

Here’s a tactic to turn your challenges into breakthrough results

If you are a proactive business owner and you want to improve your sales or attract more high quality clients, this post is for you. Jennifer, not her real name, emailed me yesterday to book a one-to-one “pick my brain” session with me. [If you read my work via email, you won’t know what that […]

Here’s a powerful marketing lesson from my newest client

I’d like to share something with you today, which you really need to know about. It’s that important. If you have noticed a sudden or gradual drop in business, this could well be what’s caused it. It starts with understanding a basic truth of business: When you begin to find it harder to attract new […]

How to get the best free marketing advice for your business

There’s a lot of free marketing advice available online. Some is good, but sadly a great deal of it is ineffective and often toxic. Today, I want to help you identify the best advice and show you how to avoid the worst. A new client with a familiar problem I was inspired to write this, […]