A low budget approach to high quality video

Mojo, or mobile journalism, offers huge advantages over conventional video news gathering, or story telling if you prefer.  Portability, flexibility, low-profile, ease of use – and low cost. By the time you’ve assembled a camcorder or DSLR, sturdy tripod, microphone, lights, editing station and software you’ve probably kissed goodbye to a four-figure sum. You can …

Controlling interviews with core messages

Controlling a media interview is vital if it’s to work for you. Bridging, closing off and positive messaging are all brilliant ways to ensure it’s your message that gets transmitted. Yet probably the most effective, and simplest, interview control technique is one that people often overlook – the Core Message.  Basically, be very clear on …

The power of positive messaging

Being a fat flubberwubber I’ve never been good at balls games, particularly squash and tennis. I’m always the player puffing sweatily up and down, frantically trying to field balls sent every which way by my smug opponent nonchalantly controlling the game from the centre of the court.  And of course I always lose. I recently …

Five movie making myths

Video is a great communication tool with a vast range of potential uses in PR, including: Talking to staff Training Engaging with stakeholders Attracting media attention Employing professional videographers costs money, and lots of it. So, is it possible to do it yourself? The simple and encouraging answer is yes. Here are five myths about …

Putting the PR in Video Production

Video is a superb communication tool for communicating PR messages.  Yet most of us have little experience of creating videos beyond shooting the odd clip of children, pets or holidays.  That’s extraordinary, given video’s potential and popularity as a medium. It’s 91 years since Scottish inventor John Logie Baird invented television, and ever since we’ve …