‘AI-driven marketing threatens consumer choice’

Challenging those behind the disaster that was (the original) Jurassic Park, mathematician Dr Ian Malcolm (famously played by the laconic Jeff Goldblum) alleged that “scientists were so preoccupied with whether or not they could, they didn’t stop to think if they should.” This could equally be applied to many technological advances in the modern age. …

Brexit scenario planning: Possible outcomes for PR

With a year to go before the UK formally leaves the EU there is still a degree of clarity required on a plethora of matters from the Irish border to the rights of EU citizen’s in the UK, and everything in between highlighting that Brexit is not simply an issue that should sit with public …

Public Relations in 2018 – five risks

After a couple of years of economic, political and social turmoil you might be fooled into thinking 2018 is going to be a comparative walk in the park. There are some big challenges on the horizon but, with some careful thought and planning, these can be professionally negotiated. Here are five things that should already …