Public Relations Research: Thinking Outside the Box at BledCom

A public relations research conference is a good place to test some of the assumptions underlying practice. BledCom, an international public relations research symposium that has just finished its 26th annual meeting in Bled, Slovenia, stirred up controversy by questioning the practice’s interests in trust and reputation. Do these topics really merit the importance attached …

The end of trust and the irrelevance of reputation?

We’ve gone backwards and forwards over the years trying to define public relations, but it’s essentially concerned with behaviour in relationships – and what we’re mainly interested in is behaviour around interests and objectives. In trying to define what we do we have been side-tracked into thinking that public relations should be focussed on building …

Politics, incivility and public relations

Even by US standards, this has been a rough week in their national politics as mid-term elections approach next week.  Widely seen as a referendum on the Trump presidency, commentators hope the elections will re-establish checks in a political system that is increasingly dysfunctional. President Trump called – shortly after the arrest of a man …

Crisis, what crisis?  Hopes for public relations at BledCom25

Ambitiously, the 25th annual BledCom conference set out to take on the problems of a world in crisis, and to find a role for public relations in dealing with these. The conference, concluded a few days ago, in Bled, Slovenia, has not shied away from examining central concerns in public relations practice.  Over the years, …

Psychology and Influence: A communicator’s guide to personality profiling

There’s always been a close link between public relations and applied psychology. After all, in public relations, our interests lie in exerting influence, through communication, to bring about changes in relationships, perceptions, opinions, attitudes and behaviour. It will often be necessary to think about the characteristics of individuals, and how they make up groups of …

Public Relations Takes on the World’s Problems at BledCom

It’s no bad idea to escape to the mountains to reflect on the world’s problems. World leaders have done this for years at the World Economic Forum’s meetings in Davos, Switzerland, and public relations leaders and researchers have, for 25 years now, decamped to Bled, Slovenia for an annual international public relations research symposium, BledCom. …

Marketing Has Little Part to Play in Rebuilding Trust in Business, Charities or Public Institutions

“Marketing has little part to play in rebuilding trust in business, charities or public institutions” On November 28, The Debating Group at The House of Commons hosted a debate on the role of marketing in rebuilding trust in business and other organisations.  With Bridget Aherne, Head of Communications with the Greater Manchester Combined Authority, I …