The untapped potential of public relations practice: Part II

  There is no shortage of suggestions for improvements to public relations practice at meetings such as the just completed BledCom international public relations symposium in Bled, Slovenia.  The Bled  meetings, now in their twenty second year, were intended from the outset to allow researchers, students and practitioners to explore ideas away from the day-to-day […]

The untapped potential of public relations practice: Part I

In 22 years, BledCom, an international public relations research symposium held annually at Lake Bled, Slovenia, has never failed to stimulate thinking on important questions relating to public relations practice. The latest meeting 3 and 4 July with 120 participants from 22 countries and a strong representation this year of researchers from North and South […]

Making measurement mainstream in public relations

Another year, another round of discussions of the importance of measurement in public relations.  The International Association for Measurement and Evaluation in Communication at its annual conference held last week in Stockholm concluded with a number of commitments to revitalise the Barcelona Principles and to work with member PR association members “to truly make measurement […]

CIPR returns to debate on measurement and evaluation

Jon White, PhD, FCIPR After some time when others have set the parameters to the debate on public relations measurement and evaluation, CIPR returns to the topics, beginning with an update of its Research, Planning and Measurement Toolkit. The update is part of its plans to provide members with the practical knowledge needed to adopt […]