Is AI a threat to PR copywriting?

Digital Download Live gave attendees a lot to consider, especially when it comes to how artificial intelligence will affect the PR industry. Some think that AI spells doom for us all, while others dismiss it as a realistic threat. The truth is somewhere in the middle. I still think that the creative aspect of writing …

Tackling the moral issues of new technology

One of the things I love the most about SXSW is the potential for random encounters and discussions about new technology. The first one for me was on the plane before we’d even landed, when I met a fascinating woman who was visiting SXSW to assess the possibilities for technology to bring education to a …

Influencers and the problem of fake followers

The CIPR’s Influence Live event on Tuesday kicked off with a fascinating interview by CIPR president Sarah Hall, with the actor turned activist and influencer, Ralf Little. Little is almost as well known now for his Twitter spat with Jeremy Hunt as he is for his roles in The Royle Family and Two Pints of …

Simulating a crisis equips you to deal with the real thing

The first time most brands get to put crisis theory to the test is when it happens for real. All the scenario planning, desktop workshops and crisis management plans in the world can’t prepare you for the sheer volume of people you have to deal with on social media, or the exhaustion of a team …

The why and how of critical thinking in PR

Critical thinking is an important skill for anyone. It’s something we like to see on CVs and LinkedIn profiles. It’s something we like to think we’re skilled in. Employers seem to be keen on hiring critical thinkers. But do they use them? Critical thinking is more of a science than an art. It takes the …

Preventing creative burnout

Creative burnout makes you feel exhausted and drained of any interest or inspiration. It tends to start with tasks taking longer than they usually would. For example, a proposal that usually takes you three hours to draft now takes four or five. For me, the first signs of creative burnout are the immense struggle to …

Could better communication improve voter turnout?

I’m interested in how organisations communicate with their audiences. It’s my job to be. And I’m interested in whether that engagement has an impact on the organisation’s success. That goes for voter turnout, too. Last month, I contacted the three main political parties in my area (Labour, Conservative, Liberal Democrats), as I have done before …

Are brands inherently political?

Last week, Mark Zuckerberg published his ‘Building Global Community’ open letter – or, as the BBC called it – his “manifesto to re-boot globalisation”. At first glance, it may seem hypocritical for the man who says he isn’t interested in being a politician to jump feet first into one of the biggest political issues out …

PR for SMEs and fast-growth companies

I was invited to take part in the latest of Cision’s webinars today, which was on PR for SMEs. It was really enjoyable, and there were some great questions afterwards. We covered a lot of areas, including: what startups, SMEs and fast-growth companies can expect from PR; how to set up a campaign; how to …

Why time management is for robots

The first thing I noticed when I started working in PR (oh God, 10 years ago) was that most people seemed to be slightly frazzled. Even when it looked like they had nothing much going on. There was a perpetual sense of “this cannot last, something massive, annoying and complex is going to drop on …