Why study for a PR or communication qualification?

Public relations and communication management practitioners are often confronted with complex and novel scenarios. That’s what makes the role so exciting. Doing what has been done before may well not work. Great writing or creative video production has to work hand in hand with strategic thinking that is aligned to business objectives. The Chartered Institute of Public Relations (CIPR) has put great […]

Ten years of the CIPR internal communication qualifications

The Chartered Institute of Public Relations (CIPR) internal communication qualifications that I initiated and designed are ten years old this year. It’s hard to believe, but prior to 2008 the only professional internal communication qualification in the UK was a post-graduate course provided by Kingston University. In the past ten years, more than 1,000 practitioners […]

Defining public relations as strategic management

Public Relations has long aspired to be seen as a strategic management function, given the same respect in the board room as marketing and human resources. However, in 2011 US scholar James Grunig argued that rather than being seen as strategic management, ‘public relations has been institutionalized as a symbolic-interpretive activity that organizations use to exert their […]

PR as a strategic management function

CIPR president, Sarah Hall, has rightly emphasised the importance of maximising public relations’ standing as a strategic management function this year. But what exactly is a strategic management function? The term ‘strategy’ is widely understood to be a process that is connected to an organisation’s survival and success. Public relations is, of course, intrinsically linked […]

Engagement denial cost lives

Some people in internal communication are uncomfortable with the ‘engagement’ word, believing that it confuses the rationale for effective practice. This may have something to do with a strong journalistic heritage for internal communication that emerged from a study of the history of internal communication that Heather Yaxley and I completed in 2013. This approach […]

Informed employee voice and advocacy

All organisations would love their employees to post positive comments about them on social media; this is good for their reputation. It is especially important in an era of flat lining trust in CEOs, as reported in the 2014 Edelman Trust Barometer. However, just as pursuing happiness is not likely to lead to happiness, pursuing […]