PR Strategy must be set before writing a tactical plan

Last night I was invited to lead a conversation about PR strategy for #PowerAndInfluence, a weekly tweet chat by Ella Minty. A number of points stood out for me last night after well over an hour of keyboard tapping. Here are some of the most important takeaways about PR strategy: # A PR strategy should …

Become a Fellow and help lead our industry

CIPR Fellows and why they receive the honour: My story I’ve been a volunteer for the CIPR for over eight years in various roles ranging from Chair of the CIPR Scotland group through to more recently, Board Director and Council member. My drive was around helping the industry progress, changing the attitude of business towards what …

PR professionals need to be braver to be remarkable

Be Remarkable is a campaign I started in November last year when I celebrated 10 years in business. Being remarkable is about believing in yourself. Over the last week, I’ve had conversations with various people about saying ‘no’ and with peers on my recent trip to London, about being the strategic advisor. We’re doing a lot …

Preparing for Brexit – how public relations can help

This post is about the role public relations practitioners can and should play to help organisations understand how to prepare stakeholders and try to get the most from Brexit, whatever the outcome of the agreement. Our opportunity is through clear, strategic leadership and by demonstrating how we can manoeuvre the impact of Brexit. PR practitioners need to …

PR and coding: learning new skills from other disciplines

PR and coding: learning the basics Public Relations isn’t stagnant and it’s important practitioners continue to up-skill For a long time I’ve been talking about professional development and learning new skills out-with the traditional PR and communication skillset. Why? As PR continues to evolve, and as we push harder for public relations to be valued …

TSB’s poor communication could cost the bottom line

TSB crisis communication TSB crisis demonstrates the needs for public relations to be integrated within all elements of the business After two days of down time, for a major system upgrade, Friday 6pm until Sunday 6pm, TSB crisis hit and it came under attack (yesterday, Tuesday, 24 April), as it still didn’t have the system up and …

Public relations and artificial intelligence can work together

PR practitioners are scared of the term ‘artificial intelligence’ and it could cost them, being slow to modernise, up-skill and learn how to work WITH AI. If you don’t know your artificial intelligence from your STEM, don’t worry. An event I attended recently had me thinking about the links with public relations… How an event about STEM …

Crisis management and what to consider in your plan

I recently spoke at an event about how important a crisis management plan was and how a crisis comms plan should be part of the strategy. I wanted to write a post which would help advise how to write and inform a crisis management plan, integrating public relations and communications.Why? Well let’s say you don’t have a …