6 top tips for mobile marketing

As mobile has climbed the ladder to be one of the most popular ways to interact with brands, consume information and search, 2016 is the year you’ll need to ensure your PR and communications strategy is relevant. According to independent market research company eMarketer, the number of smartphone users will surpass 2 billion worldwide in […]

8 ways to develop your own content

Never be stuck again for ideas and topics to blog about It’s something many bloggers and PR people find difficult to be inspired by – a blank content calendar! Turn it into a positive and follow these steps. Content, after all, needs to be relevant to your audience, so where better to start? Imagine what […]

8 creative ways to use Pinterest in PR

Pinterest is a platform for research, planning, buying and doing – the possibilities for business is huge and it marries well with how PR strategies can engage in a creative way. There are 1 million business users on Pinterest (read Pinterest’s latest thank you post). Here are some example of how Aura currently uses Pinterest […]