Frank Kern will kill me if he finds out I’ve told you this

B2B marketers can learn a lot from Frank Kern. The thing is, most marketers in the corporate world have never heard of him. Funny when you consider that the world’s ‘highest paid direct response info marketing copywriter’ has made over $47 million for himself and his clients. What’s more impressive is that no development labs, factories or …

4 Step Lead Generation Strategy

When I submit proposals to clients I like to provide them with strategic advice, and not just how many keystrokes they’re getting for their money. Recently a client asked me to recommend a lead generation strategy. I was happy to comply. This strategy can be used by freelancers, consultants and any business where you need to educate …

A Copywriting Formula for Earning Riches from Niches

Ever considered adding ‘makeover artist’ to your services? Allow me to explain… Whenever starting a new project, one of the biggest challenges is making a client’s products seem special. Even if it has the same widgets and speed settings as all the others, there are ways of making the most bland product standout. Two ways are to focus …

9 Reasons Your B2B Copywriting Isn’t Converting

Slowly but surely, B2B copywriting is getting better. The message is getting through – you’re not selling to cold corporate entities. You’re selling to people. But occasionally, you still run into B2B copy that has the panache of an instruction manual and a conversion rate that would make a Facebook page cry. So if you’ve …

11 Tools to Power Your Content Marketing Planning in 2015

The first week of January is nearly over and my resolutions to get up earlier and drink less coffee are a distant memory. But I hope you’ll join me in sticking to one resolution this year, and that’s to be one of the smart marketers planning for success in 2015, and not just jettisoning content …

2 out of 5 UK marketers still struggle with content marketing. How to be one of the successful ones in 2015

UK marketers are getting better, but 42% still rate themselves as ineffective at content marketing. If they want to get better results next year, they’d do well to sit beside people who’ve been successfully creating cash from content for years. As we head into 2015, the content marketing revolution rolls on with gusto. Businesses on both sides …

I’ve started doing Inbound Marketing, and this is why you should too

For years now, content marketers (myself included) have been banging their drum on how the old outbound tactics of email blasts, unmeasurable magazine ads and carpet bombing messages aren’t working anymore. Today’s buyer is too savvy. They’re not as clueless as they were 10 or 20 years ago. With so much information at their fingertips, …

8 Resume Copywriting Tips: Create Powerful Proposals that Get Recruiters Rushing to Interview You. Not Dry Statements of Fact that Send Them to Sleep

Getting an interview is tough. The ease with which jobs can be applied for online has created a flood of resumes. Recruiters face a near impossible task in picking out the best ones, and will use any excuse to shred applicants from the pile. Over 90% of resumes are submitted online, up from just 22% …