10 Questions to Convert Copywriting Prospects into Clients

Responding to email enquiries is a lot like fishing. You dangle a rod (a.k.a your marketing strategy) waiting for a prospect to swim by and take nibble on your hook. Fail to bait it properly, with the right offer, and you wont develop enough interest to reel them in. The same applies if you try to reel them in too quickly …

Can You Sell Without Selling?

The game is up. Turns out copywriters aren’t needed anymore. The days of clever wordplay being effective at tricking people into buying stuff are over. People are just too savvy to fall for the same old mind tricks. There’s a new show in town called ‘attraction marketing’. You can forget about prodding at people’s pain, using exclusivity …

6 Sales Tips for Copywriters and Freelancers

Why is it that we’re full of ideas on promoting our clients’ businesses but shrivel up and look for somewhere to hide when it comes to selling our own? Many of us chose this road because we’re happier tapping keyboards than greasing palms. But if you want to thrive, and not just survive, an ongoing …

Copywriting is Easy

I’m about to share some information that could destroy my business. What I’m about to tell you could cause sales of my new eBook to plummet, shakes of the head from peers and derision throughout the industry. I could even be banned from future conferences and subjected to a writ forbidding me from speaking of …

Improving Website Conversion Post: How to create wireframes of new pages which are more persuasive, believable and user-friendly

Originally posted 2012-05-16 20:11:58. Republished by Blog Post Promoter This is part 7 of an 8 part series on how to improve the conversion rate of your website using a new testing approach to web design, rather than the old way of guesswork and assumptions. All the testing, market research and analysis work you’ve done …

Convert Your Copywriting into Speech to Banish Typo Gremilns for Good

Discovering typos too late can be the stuff of nightmares. They harm your credibility, cost you sales and they’re just plain sloppy. Clients are also none too happy after finding their brand name mispelt in one thousand matt laminated brochures. Indeed, proofreading deserves care and attention. Best practice is to print out your copywriting and …