Agency lessons from startup land

Since leaving the world of traditional PR agencies, I’ve seen the startup world from nearly all angles now: writer, in house at a scaleup, my own agency, head of comms at a Venture Capital (VC) —  and the more distance you gain from the agency community, the more clearly its foibles reveal themselves. Considering everything …

There’s no need to define PR - we must do different things

By Max Tatton-Brown, founder Augur. On the panel for the release of the last PRCA Digital report, I made myself a little unpopular by suggesting that larger agencies are stuck trying to be everything to everyone. You want to meet media? We’ll do that. You want a little website? We’ll do that. You want video …

We must take more pride in analysing how stories are made

There’s a common founder myth (read “cliche”) that goes something like this: “From a young age, I found myself fascinated by how things worked. Once I took the TV apart to see how the little people got inside. Just like Steve Jobs, this is why I think the back of the cabinet/ inside of the …

Press releases are the selfies of the marketing world

The press release was a document born of necessity. Nascent public relations professionals realised the best way to get ahead of the story and speculation was to distribute a short statement of the facts. And it took off. Over time, the format has become a hyper real pastiche. Many PRs don’t think you should even …