Comms ROI? It’s time to rethink how we approach data

I’m currently working on a really interesting project; and part of the spec is about reviewing the effectiveness of internal communications… so it got me thinking about measurement. In the last PRCA/PR Week PR Census, 65 per cent of the PR profession said they did not believe there were adequate tools in place to measure […]

‘There is a special place in hell for women who don’t help other women’ – let’s collectively collaborate to change organisational culture

Last week I went to the launch of Tomorrow Company’s research paper: Tomorrow’s Global Leaders: How to Build a Culture that Ensures Women Reach the Top. Chaired by Tony Manwaring, chief executive of Tomorrow’s Company and attended by The Rt Hon Maria Miller MP, Secretary of State for Culture, Media and Sport and Minister for […]