The fork in the road for social media and our society

The horror from Christchurch, New Zealand, that exploded across newspaper pages and television, computer and smartphone screens this weekend captured imaginations in ways that no one could possibly have imagined beforehand. The fact that one individual armed with a semi-automatic rifle could visit such an outrage upon people worshipping in a place of religion isn’t …

Social media stars breaching rules on promoting brands, watchdog says

The Guardian reports on a rise in complaints to the Advertising Standards Authority (ASA), the UK advertising regulator, who says ‘influencers’ on social media sites such as Instagram and Twitter fail to declare that they are being paid to publicise products. The newspaper defines ‘influencers’ thus: Social media celebrities who have large and engaged followings online. …

Fake news is a global concern says BBC survey

To many people, the phenomenon known as fake news is something that’s moved beyond just a news item itself and into the realm of trust. With so much reporting and commentary about fake news, it’s no surprise that we’re placing greater importance on verifying the truthfulness of what we read, listen to and watch that …

Perspectives on blogging in the UK

Blogging for business and pleasure is alive and flourishing in the UK, according to the second annual survey of UK bloggers carried out by Vuelio UK in conjunction with Canterbury Christ Church University. The survey was conducted in February 2017 to explore how bloggers work, their activities and views about their relationship with PR professionals …

The big asks of British Airways

It’s hard to know what to fully make of the dreadful mess in which British Airways finds itself today. It follows over three full days of massive disruption to the airline’s business that has resulted in wide scale flight cancellations around the world, huge queues at terminals at the UK’s major airports and many in …

Ad blocking is about to get serious

The ongoing angst about ad blocking by online publishers and advertisers looks set to move to another level following reports that Google intends to include an ad blocking feature in the Chrome browser. The Wall Street Journal reports that the ad blocking feature would filter out certain online ad types deemed to provide bad experiences …

Commenting: A matter of perspective

One of the great benefits offered by the social web is the open way in which people can connect, not only via the obvious means of social networks but also through engaging in discourse and conversation in the commenting sections of websites, blogs, etc. Open conversation and the sharing of different points of view are …

How to make your blog a secure and trusted place

If you run a self-hosted blog – like WordPress, for instance – now’s the time to enhance your confidence and that of your visitors and community in its security and trust. While this is mostly about data security, it’s also about search engine optimization and search results ranking by Google. I’m talking about enabling https, the secure form of …

Enhance your skills with cognitive PR

Get set for increased automation and bot use in public relations, says Toby Daniels, founder of Social Media Week, in an interview with PR Week magazine. He says: The most significant thing that will happen in the next 12 to 24 months, particularly for PR, is the automation of communication – where bots and chatbots …