What should Theresa May do next?

So, is a victory by 83 good or bad? Is there any hope of new concessions from Brussels? Is Parliament likely to agree on anything soon? The answer to questions two and three looks to be no. The answer to number one is “it depends”. And there, in a nutshell, is one of Theresa May’s …

Selling Labour Government? The message from Conference

In the second in a mini-series, Paula Keaveney MCIPR, explores the importance of the Party Conference season in communicating with party members and the wider electorate. This week…the Labour Party Conference. The question I asked myself, as I visited Labour Party Conference with a group of students, is what does the party want to get …

Party Conferences and Communication part 1; the Liberal Democrats

In the first in a mini-series, Paula Keaveney MCIPR explores the importance of the Party Conference season in communicating with party members and the wider electorate.   Party political conferences are about more than a get together. They are opportunities for a party to communicate to a wider world as well as to some of …

Reputation lessons from online dating scandal

The conviction for rape of Jason Lawrance  in early March has shone a spotlight on internet dating services. Lawrance contacted his victims via Match.com, but clearly this shocking story affects what we think about online dating companies in general, not just the one he happened to use. Lawrance was found guilty at Derby Crown court …

What now for the BBC?

BBC senior managers probably hoped the Smith report  (published Feb 25th) would lead to a day or two of heavy duty media work and then business as usual. Like many of these key moments though, it’s impossible to draw a line.  The ongoing story about Tony Blackburn is likely to run for a while.  Campaigners  …

EU Referendum Campaign: Should we stay or should we go?

If there’s one book you’ll find on most politicians’ bookshelves it’s Drew Westen’s The Political Brain.  This 2007 work said that facts and logical arguments are not enough in political communication.  Even those who are hyper-logical make emotion-based decisions.  And if politicians or campaigns speak to feelings, they are more likely to succeed.  Think back …