The hi:project, social business and Flat Army

I help organisations work better, so how on Earth is that connected to the hi:project? Given I dedicate not a small fraction of my time to this non-profit endeavour, I’m asked on occasion to explain how the two are related. The ‘HI’ of the hi:project stands for human interface. It’s our way of describing the […]

An open letter to Paul Polman, Unilever – from Enterprise 2.0 Summit, London

I’m at the Enterprise 2.0 Summit at the British Academy in London today, courtesy of Kongress Media and Agile Elephant. In conversation with Lee Bryant, Matt Partovi, David Terrar, Damian Corbet, Céline Schillinger, Johan Lange, Janet Parkinson and Anne McCrossan, a common theme is emerging – we need such events as this, and the deep and […]

Introducing the hi:project

The hi:project launches today. It’s a synthesis of many of the things I care about, from the original decentralizing visions for the Internet and Web, the aspiration that digital technologies can help people relate to each other better and understand each other better, and the idea that we might connect to each other without wondering […]

How is PR changing and who’s going to do it?

I’ve had a number of questions thrown at me by students in their dissertation deliberations these past weeks. I’m not going to post them all here as there is overlap as you can imagine, but this one complements nicely the Q&A with Phillip Casey (and here) at Newcastle University. Silvana Paules Silvana Paules is a […]

“We called it influencing the influencers.” Adobe. Late-80s.

You have been influenced when you think something you wouldn’t otherwise have thought, or do something you wouldn’t otherwise have done. In the 20th Century, the marketing department did marketing, the PR people did PR, and no job title included the word influence. To this day, no role or team or department in the typical […]

Learning to measure and measuring to learn

The CIPR is in the process of updating its research, measurement and evaluation guidelines (PDF). The current edition is dated March 2011 and harks back to when I used to chair the CIPR’s measurement deliberations; the current initiative is being led by Matt McKay and Martin Turner. Here’s a short but important extract from the […]

Brand, PR, non-profits, and responsiveness – Q&A by Phillip Casey

Having put my two penn’orth out there over the years I’m occasionally approached by students at this dissertation time of year. This week, Phillip Casey and I struck up conversation on Twitter. Phillip is a post-graduate student undertaking the MA in Media and Public Relations at Newcastle University (pictured) and his dissertation is titled Brand […]

The blockchain is coming your way

Bitcoin is the most famous cryptocurrency with the highest capitalization. As you can see from this screenshot from the “block reader” blockr, the capitalization at the time of writing is over eight billion dollars. According to citations of an IMF report on Wikipedia, that places it just above Moldova‘s GDP. This post isn’t about bitcoin […]