Catastrophic future predicted for tomorrow’s PR talent

Speak to anyone with responsibility for hiring into public relations and marketing roles and the words ‘skills crisis’ will likely feature at some point in the conversation. It is an ever-constant that transcends both boom and gloom times and one that is predicted to get even more severe in the next few years. That is […]

Die another day: Managing a PR agency at a time of crisis

We have been plunged into the midst of an unprecedented situation. It is pushing, pulling, stretching, testing, debilitating, gut-wrenching and heart-breaking in equal measure. The last recession has nothing on what we’re all going through right now, and we are ALL going through it. But this won’t be the death knell for PR agencies like […]

6 steps to creating a Content Marketing plan

By Paul MacKenzie-Cummins If marketers were like political parties, the rallying call for 2017 would be ‘Content. Content. Content.’ From blogs, video content and infographics to newsletters, case studies and podcasts, content marketing is not some sort of marketing fad that will soon fade. Neither is it simply here to stay. It will – whether you […]