UK PR: An Industry without a clear Brand?

A new insight on a potential identity crisis within the public relations industry has been exposed by research on the UK’s largest public relations agencies which reveals how they avoid describing themselves as ‘public relations’ at the heart of their brand publicity. A Word Cloud Generator of the words used by the UK’s largest PR …

Anonymous CVs and PR recruitment

Anonymous Talent mornings to tackle the current talent shortage and drive diversity are being trialed by PR agencies in London this Autumn. f1 Recruitment, co founders of BAME2020, are working with several PR agencies in London trialing the initiative to help them fill talent gaps from a diverse pool including BAME and mature candidates. Blind …

Acts of kindness: Raising awareness of benevolence

The CIPR benevolent fund, iprovision, has thrown its weight behind a new PR campaign aimed at raising awareness of the impact grant-making charities have on society. One Day Changes Lives is a new national awareness day on October 16, and created by the Association of Charitable Organisations (ACO) – the umbrella body uniting charities that …

This is not a drill: Counter-terrorism communications

When a major terrorist incident occurs, communications really can save lives. We can all learn lessons from those who have witnessed such comms planning up close… Terrorists don’t just turn up on the day and decide to commit an atrocity. It’s a big deal for them too. Their planning isn’t all hooded figures staking out …

New record for iprovision ‘fun casino’

The iprovision fun casino at the 2019 CIPR Excellence Awards set a new fundraising record for the benevolent fund – with £4,120 being raised by the charity. Many of the 600 plus attendees ‘bought’ the fun money used to play at the roulette and black jack tables.  Those taking part then try to end the …

Love Island Contestants: Faking it till they make it?

‘It is what it is’ has become this year’s Love Island soundbite. But when it comes to the contestants’ social media following, perhaps all is not what it seems, according to new research. An investigation by Instagram influencer marketing service, Takumi, has exposed significant numbers of fake followers on the contestants’ profiles. Using AI powered …

PR and Diplomacy – two sides of the same coin?

Ahead of his keynote address at this year’s Maggie Nally Memorial Lecture former British ambassador and co-founder of Agora Envisioning, Dr David Landsman OBE, spoke to Influence about the links between public relations and diplomacy. Here are some of our takeaways from our conversation with him: • While public relations and diplomacy are clearly not …