How the Lions find their roar

You’ve no full-time talent on your books, no permanent stadium, and you only appear every four years. But you do have iconic status… Welcome to the world of the British & Irish Lions, and the unique set of challenges facing Dave Barton, head of communications When, on Wednesday 31 May, the British & Irish Lions …

Vuelio Blog Awards Winners at Influence Live

The rise of the social media influencer has created a world of possibilities for savvy public relations and marketing practitioners. When a single Instagram post can cause products to sell out, relationships with influencers can make or break a campaign. Vuelio’s blog awards have a well-earned reputation as the place to see the most dynamic …

When PETA went to War(hammer)

Sometimes a bad campaign gets your brand more attention than a good one – and nowhere is that more apparent than in the frills-free world of activism. Need proof? Then consider PETA’s campaign against fur-clad toy soldiers… Whether it’s free eye tests for referees, turning cigarettes into ‘torches of freedom’ or projecting Gail Porter’s bare …

Osborne, Huffington & the changing world: Influence Q3 out soon

When the world shifts , organisations had better change too or find themselves obsolete – no matter how grand and important they are. Is this the situation for the UK’s political parties in a post-referendum country? In an exclusive interview for the Q3 edition of Influence magazine, former Chancellor George Osborne shares his views on …

Making the leap from head of comms to the boardroom

It is key for PR pros to recognise that when going for a board or executive committee position they are not just taking the next step on the career ladder. That’s the view of board advisor and leadership coach Catherine May: “You’re not just going for a more senior comms role, you’re becoming a credible …

Africa – 54 countries, 54 ways of communicating

Despite being the world’s second-largest and second-most-populous continent, Africa is still often thought of as one homogeneous place – where a PR campaign that worked in Nigeria will be fine for Zambia. Chairman and CEO at Burson-Marsteller Africa, Robyn de Villiers, says that one of the most important lessons she has learned in the last …