Pepsi and the dangers of politicising brands

It’s two weeks since the launch of Pepsi’s controversial advert featuring Kendall Jenner easing racial tension with a cold beverage but the story is still fizzing away. The soft drink giant quickly pulled the ad, which, as you no doubt know, depicted the 21-year-old joining a group of protesters marching through the streets and waving …

AVEs – useful benchmark or a complete lie?

The continuing existence of Advertising Value Equivalent (AVE) as a metric is something that few people in the PR world do not have an opinion on. Whether it’s the fundamental problem of aligning earned coverage with paid for advertising or the difficulty in convincing clients that it’s value is, at best limited, AVE debate persists. …

Journalists say PR photos vital to modern news cycle

No matter how strong your content is if there isn’t a high quality, free-to-use photo to go with it then it might struggle to achieve the coverage it deserves. That’s the conclusion of a new survey by Holyrood PR. The agency questioned* more than 120 frontline journalists to establish how important it was for PR …

Who socialises business strategy – PR or marketing?

To many, the reputational importance of publicly speaking to anyone and everyone on social media means that public relations is best placed to devise an organisation’s social media policy. Therefore, when social media strategist and consultant, Matt Jackson, tweeted that it was a marketers job to socialise business strategy it raised a few PR eyebrows. …

PR pros invited to contribute to healthy workplace research

At a time when finding the right talent can be a difficult task, British businesses are missing out on the skills of a significant number of individuals. Disabled people and people with health conditions are under-represented in the workplace, a situation the Department of Work and Pensions (DWP) hopes to change as part of its …

Legal and public relations – changing how we think about risk

Following on from his appearance in the current edition of Influence magazine, Andrew Day from Spring Risk, spoke to Influence about the potential for a better working relationship between PR and legal teams. Influence: Is there a tug-of-war going on between PR & Legal over who controls reputation, particularly in a crisis? Andrew Day: When …