Twitter outrage – knowing your audience

Has Twitter made us too sensitive, do you think? I remember once reading a serious thinker saying people should leave Twitter before the ranting and raving of the whole wide world made us ’hard’. There can be so much outrage about it can certainly make your newsfeed a tiring place – but does this put …

Social Media & Storytelling, a CIPR Hack Day

Are you sitting comfortably? Good, then we can begin.  Storytelling was the theme for this week’s CIPR’s Social Media Panel Hack Day. The group met to discuss the relative merits of telling a tale as part of a social media PR strategy. Unlike a conventional panel discussion however, the group opened up the floor to …

Mental health in PR – busting the myths

PR can be stressful. We all know that. But if we weren’t already aware of how stressful it could be this year’s State of the Profession Report found that 51% of senior managers in PR identify as being “extremely stressed” or “very stressed” in their roles. While workplace pressure is not the only cause of …

Labour fell for Social Media myth, says Lord Bell

The V & A provided a suitably grand setting for Lord Tim Bell to give his view on the General Election campaign and regale the gathered group of communicators with tales of some of the most famous ad campaigns in history. CIPR Fellow, Lord Bell was in South Kensington as part of the Always Print …

The Social Media Election that never was – how the parties failed to grasp new forms of communication

It was billed as the first real ‘social media election’ and while the number of tweets and the amount spent on Facebook promotions is higher than ever, can we really say that #GE2015 has been the moment when political parties have embraced digital communication? As campaigning was getting underway Twitter conducted a study that would …