CIPR House of Commons debate places PR at the heart of organisations

Tonight I had the privilege of representing the CIPR at a House of Commons Debating Group event. Chaired by The Rt Hon Lord McNally, we debated whether ‘Business best serves society by focusing on the bottom line.’ For the motion was Dr Jamie Whyte, research director at the Institute of Current Affairs and Valentina Kristensen, …

Five reasons to attend the CIPR Northern Conference

A collaboration between CIPR North East, North West and Yorkshire and Lincolnshire has seen the Northern Conference relaunched in the PR calendar. I’m celebrating its return to Newcastle on Friday 13 July and not just because for the first time this year I won’t have to travel. Here are my top five reasons to grab …

Lush campaign: should more brands take a stand?

Handmade cosmetic retailer Lush has come under fire for its #SpyCops campaign, designed to bring attention to a Public Inquiry into Undercover Policing. Should more brands take a stand on society’s issues? Lush has joined with campaign group Police Spies out of Lives to launch an awareness raising campaign called #SpyCops. The goal of the …

Placing purpose before profit

At times of prolonged austerity and political, societal, and technological upheaval, relationships between organisations and the public change. When cash is tight consumers scrutinise where they invest their hard-earned cash more than ever. They seek out brands aligned with their values, that understand what life is like and play their part in easing daily challenges. …

This National Media-led Shaming Of People Has To Stop

Earlier this month Weber Shandwick associate director Dean Gallagher was roundly humiliated in the Daily Mail for a Week in my Life piece written for Prolific North. It’s time for this national-led media shaming to stop. Public relations has a reputation problem at the best of times. Amusing as they are, Ab Fab, Absolute Power, …

Is your organisation a Company Citizen?

In the face of political turbulence and years of austerity, and at a time when public trust in business, government, NGOs, and the media is at an all-time low, there is a growing recognition that organisations need to do more to contribute to society.  Companies are increasingly called upon to have a social purpose linked …