Digital strategy for membership organisations

Here at Deeson we work with membership organisations to help them engage members effectively. From that experience we understand how knowing the right thing to do with digital can be a tricky challenge. Late last year I spoke at the Membership Excellence conference in London about digital strategy for membership organisations. If you’ve got half …

Creating space in leadership

This is something that’s fascinated me for a while now – how to create space for teams to thrive, solve problems and do their best work while shaping direction and managing risks as a leader? Years ago when I led communications and marketing teams in the public sector, I used to frustrate my team regularly …

Healthcare should be digitally-rooted, because patients are

I recently interviewed a trainee doctor about the role online communities play in modern healthcare. She had found, through patient assessments, that the internet and the infamous ‘Doctor Google’ were ever present, regardless of the ailment. Whilst the NHS encourages patients to check out symptoms online via NHS Choices and group online clinics, patients often …

The Digital Digest

That Friday feeling has come around again and with it this week’s installment of the Digital Digest. Here are our top five stories from the week: Everyone’s talking about social selling, but it’s been around for thousands of years, says Social Media Today. A new interactive map allows Australians to watch solar energy grow in real time …

Improving digital content personalisation for membership organisations

Digital personalisation was the focus for this morning’s Memchat event – our exclusive quarterly breakfast event with senior membership and trade association professionals at 30 St Mary Axe in the heart of the City of London. We gathered together ten membership organisations and trade associations to share their experiences of the trials and tribulations of making content …

Socialbury – March 2015 – Upskilling your team for the digital age

At Deeson we run a number of community knowledge sharing and networking events. Last week Simon and I met up with seven senior communications, marketing and digital professionals for Socialbury. This time we were talking about experiences of developing the skills needed to deliver digital marketing and communications. What are the challenges? Where are the gaps? …

The Digital Digest

It’s that time again, we’ve been through this week’s stories and chosen the best of the web for Friday’s Digital Digest. Here are our top five: Dove worked with Twitter to develop the #speakbeautiful positive body image campaign ahead of the Oscars. What the rise of Snapchat means for your brand. Econsultancy discussed how drop-downs should function; hover or …

Digital in the public sector – a missed opportunity

At Deeson we’re all about making great digital things that people want and love to use. And part of doing this kind of work for the public sector means navigating the public sector procurement maze. We’ve been a government approved supplier for some years now and are happy to be an approved supplier on the latest …

The Digital Digest

Another week, another batch of interesting and informative articles from around the web. That’s what we’re here for! A proposed new platform would use image sharing within the medical profession to create a wider knowledge base. You can now choose who’ll manage your Facebook page when you die, cheery. Danny Alexander announced that all rail passengers …

I need an app. Really?

“I want an app” Apps, we all use them and some are more useful than others. Some people have screens full of them, meticulously organised whilst others prefer a small, core group. As a brand or organisation, it’s all too tempting to jump on the ‘I need and app’ bandwagon. Building one requires a financial …