Personal resilience in a time of crisis

It’s tough out there, really tough, do your best and know that everyone is feeling the same. I headed for a long walk on the beach yesterday. With each day the COVID-19 headlines become more alarming. The debate and discussion on social media don’t help. Then there’s disinformation. The first place to start building personal …

The clickbait media economy is toxic

It’s easy to blame the mainstream media for hounding celebrities but that ignores the demand side of the market. You can trace the news values of the tabloid media via the extremity of the UK Royal Family from Lady Diana Spencer in the 1990s to Meghan Markle more than thirty years later. Stories about people …

Future of PR: 2020 edition

This is my annual long-read essay on the future of the PR business. It’s a work in progress. Let me know what I’ve missed. Dr Jon White is a reflective PR practitioner and scholarly provocateur. He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. …

Purdah communication and resource rules

Purdah places restrictions on government and public bodies during elections. There have already been two claims over the misuse of communication and resources. Complaints of misuse of government resources Although restrictions only began today claims of the misuse of government resources began before the purdah period. Chancellor Sajid Javid asked the Treasury to calculate the …

How much do you get paid working in PR?

Salaries have fallen in the past year but PR remains a well-paid career. Public relations is well-paid with lots of opportunity for progression for ambitious individuals. Data from the CIPR and the PRCA sets out average remuneration. It covers roles in agency and in-house and describes regional differences. The CIPR polls its members in its …

Report finds communicators fall short on trust and emerging areas of practice

The thirteenth edition of the European Communication Monitor examines the challenges facing modern communicators. The European Communication Monitor (ECM) 2019 explores trust in the public relations profession and organisational advocacy. The report finds that both fall short of expectation. ECM is a long-term study now in its thirteenth year. Other issues explored by the study …

Countering trolling as a communication strategy

Don’t Feed the Trolls is a primer on dealing with hate-filled online trolls published by the Center for Countering Digital Hate. It’s an important piece of work. Trolling is not a random activity. It’s a planned communication strategy used to attract attention to a cause. Its goal is to generate outrage, spread misinformation and attract …

Fixing the broken web

A new #FuturePRoof guide highlights the ills of the web. It’s the start of an important conversation about how communicators tackle disinformation and fix the broken web. The great hope of the world wide web in 1989 was that it would democratise the publication and sharing of information. It enabled anyone with access to the …