How to use owned media

Control your message and your media by using owned media. It’s a powerful form of communication for trusted organisations. Owned media is arguably the most compelling form of media in the paid, earned, shared and owned (PESO) model. It’s dependable because it’s completely within the control of an organisation to produce and publish or broadcast. …

Media and behaviour insights from Ofcom 2018 report

Ofcom’s latest report is packed with consumer data and analysis. It should be part of your planning toolkit. The Ofcom Communications Market Report 2018 tells the story of changing media consumption and behaviours in the UK. It’s an annual data dump of developments in the communications sector that’s invaluable in planning a PR campaign. I’ve …

How to optimise your LinkedIn profile for search and discovery

LinkedIn is a platform for building professional relationships. Here’s how to build a profile. 20 years ago executive profiling meant targeting features in the broadsheet and trade media Today’s modern executive is more likely to seek support in optimising their social networks and content. There’s a growing recognition of the opportunity to use the social …

UK Government report calls for social media regulation

Media standards must be applied to social media to prevent democratic abuse. This is among the recommendations from the UK Government’s interim report on fake news. A new Government Select Committee report tackles fake news, foreign interference in elections, and the EU Referendum. It’s a must read for anyone that has an interest in the …

Wiltshire Council on Novichok crisis response

Wiltshire Council communication chief Laurie Bell told the story of the unfolding Novichok crisis in Salisbury at the CIPR Northern Conference in Newcastle. In March the UK government reported that Novichok, a Russian nerve agent, had been used in a poisoning attack on Sergei Skripal and his daughter Yulia in Salisbury, Wiltshire. Skripal is a …

Tackling the impact of tech and AI on PR

The march of technology in PR is undeniable. Here’s a plan for embracing innovation in your organisation. AI has become a catch all term to describe technology that simplifies a task for a human being. It’s unhelpful and is contributing to hype and uncertainty around the topic. I’m frustrated by the polarised nature of the …

An open thank you letter to AMEC’s Barry Leggetter

AMEC’s 10th Global Summit of Measurement kicks off in Barcelona today. It’s Barry Leggetter’s final conference before he steps down as CEO at the end of the year. He’ll leave an incredible legacy for which we owe him thanks. Dear Barry, Your contribution to professionalism in modern public relations practice over the past decade and …

Getting hired and getting ahead in PR

PR practitioners shared the stories of their careers and advice on landing that all important first job at a recent event for students at Newcastle University. Nicola Quinn leads communication for the Royal National Lifeboat Institution (RNLI) in the North East. Her career spans agencies and corporate organisations in London, New York and her native …