Privacy isn’t necessarily a good thing

Facebook is building a private version of the internet. While that may be good for personal privacy, it’s a threat to public conversation. Facebook’s big play at its F8 developer conference this year was privacy. CEO Mark Zuckerberg admitted in a keynote speech that it’s an area where the social media firm has a lousy …

Automation threatens a quarter of marketing and PR jobs, ONS report

Women, young people, and those who work part-time are most likely to work in roles that are at high risk of automation. The Office on National Statistics published a report today that estimates that 27% of marketing and public relations jobs are at risk from automation. Automation involves replacing tasks currently done by workers with technology, which could include …

Artificial Intelligence: Lack of knowledge in marketing and PR is an ethical issue

The hype surrounding AI is unhelpful. Professional communicators must act ethically and improve their knowledge. AI is being used as a marketing label to market and sell technology products and services. It’s the latest shiny new thing in technology since blockchain and cryptocurrency. A report published last week by venture capitalist MMC Ventures found that …

Fake news report picks easy target in Facebook

The Department for Digital, Culture, Media and Sport fake news report disappoints in its single-minded attack on Facebook as the destroyer of public discourse and democracy. I’m tired, weary even, of people seeking easy answers to complex problems. Life isn’t that simple. The Department for Digital, Culture, Media and Sport (DCMS) Select Committee has published its final …

Public relations in 2019

Here’s my analysis of the opportunities and challenges that public relations faces in the next 12 months. There’s no formal methodology and they’re not so much predictions as a series of stories that I’ve recorded on my blog during 2018. It’s where I’m placing bets over the next 12 months. Please let me know what …

Proud of public relations

If you’re not proud of working in public relations it’s probably time to find something else to do. There’s a sport in public relations to publicly undermine what we do. Don’t get me wrong, reflection is a positive means of learning, and is something that I practice myself, but self flagellation in industry media helps …

News planning, tools and workflow to build an editorial calendar

News planning is an important PR technique. Here’s a process, tools and forward planning data to help build a news or editorial calendar. A news calendar is used to coordinate announcements within an organisation. It’s an important process document for a PR team that sets priorities between different announcements and ensures there are no clashes. …

March of the machines in PR

Thanks to everyone involved in the CIPR’s #AIinPR panel this year. Here’s a summary of our work presented to the Council today. I returned to the CIPR today to present a summary of the work of the #AIinPR panel to the Council. It was set up this year to make sense of the impact of …