VAR: The end of human referees?

Last week I attended the Annual Growing Gloucestershire Conference, with the theme of the Fourth Industrial Revolution. Topics discussed included futurism, robots, artificial intelligence and the changes that would be brought about by the proliferation of the last two. This got me thinking about where artificial intelligence (AI) can make a big difference. The theory …

Trust, Privacy and Ownership

Facebook, the world’s largest media company, has messed up. By not correctly monitoring Cambridge Analytica, a company they had granted access to registered users’ data, the data was misused to the nefarious and potentially unethical benefit of one of Cambridge Analytica’s clients. In this act, Facebook failed to protect users’ data sufficiently. In one of …

A Sense of Purpose

Understanding what an organisation is all about is key to what we do at Target. Many of our client relationships start with a strategic messaging workshop where we sit down with key personnel and discuss what it is that makes them different; what they offer that their competitors don’t, or how they address the concerns …

A question of trust

Recently, Amazon has announced something that many consider a step too far and it’s made me think about how and why we decide to trust certain brands, what it takes to earn that trust and what happens when that trust is broken. Amazon has developed some outstanding innovations, such as Amazon Prime Now providing one-hour …

Historical symmetry – from the Berlin Wall to President Trump

What role does PR play in the political rhetoric that has convinced the voting majority to elect a President unproven in public office? November 9 is a historic day. In 1989, one of the most symbolic political events of the 20thCentury took place when the Berlin Wall, that had divided the democratic West Germany and …

When Twitter turns on you

Like it, love it or hate it, social media is part of life. So much so that mainstream media report on trends and activity happening on it to their audiences, almost in real time. BBC News had posted a story about the social media backlash received by Sainsbury’s after changes to their meal deal within …

Science fiction, or science fact? The rise of the machines

For many years, we have accepted that robots play a big part in our lives. Not predominantly in the public eye, but as robotic technology has developed and become an integral part of the manufacturing industry, there are often news stories outlining how robots will revolutionise something or other. But has the time come when …