Is AI a threat to PR copywriting?

Digital Download Live gave attendees a lot to consider, especially when it comes to how artificial intelligence will affect the PR industry. Some think that AI spells doom for us all, while others dismiss it as a realistic threat. The truth is somewhere in the middle. I still think that the creative aspect of writing …

What Makes A Good CEO In A Crisis?

We have all seen CEOs perform in times of a crisis for their organisation. But what are the main traits that help them to perform well? What makes a good CEO in a crisis? The type of pressure faced in times of a crisis is different from other forms. The time available to think and …

How to optimise your LinkedIn profile for search and discovery

LinkedIn is a platform for building professional relationships. Here’s how to build a profile. 20 years ago executive profiling meant targeting features in the broadsheet and trade media Today’s modern executive is more likely to seek support in optimising their social networks and content. There’s a growing recognition of the opportunity to use the social …

Five mistakes people make using Google Analytics

Google Analytics can appear intimidating at first, and it’s often tempting to leave everything in default settings out of fear of pushing the wrong button. But I’ve got news for you — by not doing the tips below, you’re missing out on major opportunities to gain meaningful insight into your website traffic. It’s time to …

How to explain what you do in 10 words or fewer

How do you explain what you do in 10 words or fewer? Here’s mine: I help companies communicate internally through personalised consultancy and training. Today I’ve got an excellent resource to help you create your own. I’d love you to share yours by commenting below or Tweeting me @AllthingsIC. We are often asked to describe what …

Are marketers going down the wrong road?

Each day you are bombarded with marketing messages. Before the arrival of the Internet, it used to be held true in the marketing world that an individual needed to see a message seven times before they reacted. That’s why coordinated marketing campaigns were produced so that people could see a marketing message in several different …

Confessions of a public relations industry award judge

I’ve been judging industry awards. It’s good to have see what other agencies and organisations are up to. Here are 21 insights that may prove useful if you’re looking to win an accolade for your public relations work. #1 Proofing Get at least two people to proof your entry. Make sure you spell your name, …

How the National Trust created their intranet

“How do you keep a secret in the organisation? Put it on the intranet.” Sound familiar? It doesn’t have to be that way. If your intranet is the place PDFs go to die, there is hope. Today I’ve got a guest post for you by Sue Palfrey, Head of Internal Communications at the National Trust here …

Being more human 

We British are known for our reserved nature and stiff upper lip. Any displays of emotion are to be kept to a minimum. After all we don’t go in for all that over the top gushing in any form. I spent my early years feeling that way and when I started work I knew I …