The importance of planning and other lessons from AHCM

In the week that we heard the current task facing the NHS was rated as mission impossible by a new report, it was reassuring to see the positive impact that good communications can have during increasingly challenging times. By Ross Wigham In the same NHS Providers report they also argue that what the heath service […]

Politicians will intervene – just learn to know when

Politicians have a habit of making negative comments about organisations or making policy changes that impact on them. These interventions inflict reputational and operational damage. But if you understand what causes politicians to intervene then you can avoid both of these outcomes. Politicians are elected. This fundamental truth can often be lost by some when […]

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About Influence

Influence is powered by the Chartered Institute of Public Relations (CIPR) and aims to consolidate all the best blogs about communications from across the web via one easy-to-consume website. Influence couldn’t exist without its contributors – who we’d like to thank for either syndicating their existing blogs or write exclusively for the site. The content […]

How to protect your brand if you believe your company to be insolvent

The prospect of insolvency isn’t something any business owner ever wants to encounter, but sadly it’s one that cannot be ignored. Should you believe your business to be facing insolvency, ignoring your problems is only going to make them worse, and put your brand in jeopardy. Here is some advice from Jamie Playford, insolvency specialist […]

Your guide to creating Christmas comms

Are you starting to think about Christmas? This is the time of year when plans are created to think through how to mark it. People inevitably look to internal comms departments to pave the way through the festive season, and this article will help you do just that. My twin sons will be turning one-year-old […]

Top tips to ACE your award entry

With just four days until the #insidestory awards early deadline of midnight Friday 20 November, or 11 days until the late entry deadline of 6pm on Friday 27 November, we’ve put together some top tips for getting the best from your award entry, for any of the categories in this year’s awards. Have you got any pointers […]

LV= Equals great internal comms

On Tuesday 17 November, in partnership with CIPR Wessex, we are holding an event hosted by Karen Martin, LV=’s head of internal communications. The event is going to be an intensive learning event covering the hot topics of strategy, digital comms and engagement. LV= has a strong reputation in employer branding and employee engagement so […]

Tips for angst-free CPD

Continuing Professional Development (CPD) is something we should all be doing if we want to maintain a level of professionalism in our work. How can we expect our employers and clients to take our work seriously if we don’t nurture our skills and keep our knowledge fresh? For CIPR, CPD has been a key theme […]

How to create a successful brand campaign spanning different countries

The case of UK’s First Mobile Phone Call campaign by Vodafone and Golden Goose PR This interview was prepared by Anna Boccassini, CIPR International committee member, in conversation with Amanda Andrews, Head of Communications Strategy & Research at Vodafone Group. How do you build a successful international PR campaign? We had a chat with the […]