Is the internet disappointed in us?

The need for businesses to “be human” and communicate authentically might seem like basic concepts today but that wasn’t the case in 1999. Shortly before the turn of the millennium , The Cluetrain Manifesto, predicted this and much of what we know about the internet today. Co-authors David Weinberger, Christopher Locke, Doc Searls and Rick Levine …

Is a lack of investment in local media damaging society?

On 22nd June, the Press Gazette ran an article about claims by a former Kensington reporter that Grenfell Tower fire-safety concerns would have been picked up by local media in the pre-internet era. Suggesting that local journalists would never previously have missed a blog posted by residents about the safety of the tower block – or …

How to get the most out of Google Analytics for PR

It is demonstrably true that more and more PR practitioners are seeking to use Google Analytics (GA) as a key tool in measuring and evaluating key aspects of their communications work. However, it also remains true that there is a gap between aspiration and execution when it comes to actually using GA in anger for …

Northern Ireland offers lots to be PRoud about

On Friday I had the privilege of attending the CIPR’s PRide Awards in Belfast. It was an inspiring experience to see first hand the thriving industry in Northern Ireland and to hear members talk about where they’d like to see the CIPR head next. Here’s a transcript of my speech. Good evening and thank you for …

Cambridge University: communicating excellence

King’s College Cambridge is one of the most recognisable sites in the world. Founded in 1441 by Henry VI, the building typifies the traditions of the world’s second-highest ranked university. But Cambridge is an institute of revolution, rather than tradition, according to the University’s Director of Communications. “Cambridge is probably the least traditional place I …

Meet a member: Hanna Smith MCIPR

Hanna Smith MCIPR works for the London Communications Agency (LCA) – the award-winning specialist consultancy focusing specifically on London and London issues. In our latest member Q&A, Hanna reveals what it’s like to work for the agency and shares her thoughts on the latest PR trends, including hyper-localism.  Position: Account Director Qualifications: BA History and …

Meet a member: Kim Regisford Chart.PR, MCIPR

London-based in-house communicator Kim Regisford Chart.PR, MCIPR has been a CIPR member since 2013. In our latest member Q&A, she shares her thoughts on strategic PR and the challenges facing modern practice, including Brexit. Name: Kim Regisford Position: Head of Public Relations Company: Atkins Qualifications/Accreditation: LLB, BSc, MA, Chart.PR What does public relations mean to …