Influence Live 3 – the future for Brand Britain

Influence Live is back and is coming February 2019! We are delighted to announce our first speaker: Formerly the UK’s youngest-ever ambassador, Jules Chappell OBE has spent her career working in the highest echelons of foreign affairs. During 15 years at the Foreign and Commonwealth Office Chappell worked to strenghtne the UK’s relationships around the world …

Comms and the NHS’s digital transformation

Ahead of his appearance at the CIPR’s National Conference, Director for Digital Development for NHS England, Dr Sam Shah, discusses how new communications technology is helping the NHS improve patient care. The NHS is using information and technology to empower and transform people’s lives, and as a result, the way we communicate with people is changing. …

Trust me, I’m a trustee…

The CIPR benevolent fund, iprovision, has started the recruitment process for a number of new trustees – as four of them finish their term at the end of this year. Here, outgoing trustee and former vice-chair Annette Spencer looks back on her time with the charity and what it has meant to her personally as …

2018 Marketing Trends: The 10-insight health check

Jill Coomber, Managing Director, Consumer Marketing Europe, OneChocolate If there’s one constant in client’s briefs, it’s a desire to stay ahead. There’s a real sense of willingness to try new things whilst also delivering a solid ROI at the business level. This all starts from identifying great insights and key trends. So, when pulling together …

Making the complex world of AI simple: Why PRs should be embracing tech and working/ experimenting with chat bots

Kerry Sheehan Chart.PR, argues for a better understanding of chat bots amongst the PR profession.   If you’re not sure whether having a chat bot on say Messenger, other chat apps, online or via a voice assistant adds value to your organisation/client or whether you should recommend one, there are clear advantages for PRs to …

Selling Labour Government? The message from Conference

In the second in a mini-series, Paula Keaveney MCIPR, explores the importance of the Party Conference season in communicating with party members and the wider electorate. This week…the Labour Party Conference. The question I asked myself, as I visited Labour Party Conference with a group of students, is what does the party want to get …

How to build a budget PR tool stack and workflow

Tools to drive performance, deliver efficiencies, and demonstrate value needn’t break the bank. Here’s a guide to investing in PR tools and a series of recommendations.  I was challenged recently to build a budget tool stack for a freelancer, micro agency or small communication team. The assertion was that the cost of tools was beyond …

Why the new labour policy won’t help the employee voice

This week the Labour party announced plans to bring the employee voice into the Boardroom. Under Labour’s plans, all companies with a workforce of 250 or more, whether public or private, would be required by law to reserve at least one third of places at the boardroom table for employee representatives. While the theory is …