Can Ben Stokes restore his reputation after brawl scandal?

There’s no doubt that Ben Stokes is one of the best cricketers in England right now. He’s been compared to Sir Ian Botham and Andrew Flintoff because of his skill with bat and ball and the ability to change matches, battling to win games with passion and commitment. But Stokes’ reputation has taken a battering …

Is AI a threat to PR copywriting?

Digital Download Live gave attendees a lot to consider, especially when it comes to how artificial intelligence will affect the PR industry. Some think that AI spells doom for us all, while others dismiss it as a realistic threat. The truth is somewhere in the middle. I still think that the creative aspect of writing …

What Makes A Good CEO In A Crisis?

We have all seen CEOs perform in times of a crisis for their organisation. But what are the main traits that help them to perform well? What makes a good CEO in a crisis? The type of pressure faced in times of a crisis is different from other forms. The time available to think and …

Get a pitch worth paying for

Earlier this week Mediacom COO Toby Jenner, suggested in Campaign magazine that clients are making pitches too long and complex, and tying agencies in knots with adversarial rules and cost management. He also suggested that clients asking agencies to pitch should consider paying them, which sounds great. Where he completely lost me was with his …

‘Stealing thunder’ in sports public relations

A version of this article was submitted as part of a CIPR Professional PR Diploma assignment by Stuart Moffatt, who studied with PR Academy. In the sports industry, individual athletes and organisations have an ethical predicament when faced with a crisis which is not yet known to the media or public: should they elect to self-disclose the relevant information before a third party …

CIPR visits friends in the north

“How do you prepare for the unexpected and are you really ready if the very worst happens?” England had just gone out of the World Cup, the Prime Minister was under extreme pressure, two leading cabinet ministers had just resigned, Donald Trump was visiting the UK and it was Friday the 13th. The perfect day …

Wiltshire Council on Novichok crisis response

Wiltshire Council communication chief Laurie Bell told the story of the unfolding Novichok crisis in Salisbury at the CIPR Northern Conference in Newcastle. In March the UK government reported that Novichok, a Russian nerve agent, had been used in a poisoning attack on Sergei Skripal and his daughter Yulia in Salisbury, Wiltshire. Skripal is a …

How far can AI assist in account management?

By Maud Davis, In the coming age of artificial intelligence (AI), a CIPR report predicts that people skills are the least likely to be affected by technological developments. Fundamental human traits such as empathy, trust, humour and relationship building can’t be automated – not yet. Good news for those account managing public relations – there …