4 questions for the new CIPR President, Emma Leech

Emma Leech, Director of Marketing and Advancement for ‎Loughborough University, kicked off her tenure as CIPR President this month. Emma joined the Institute back in 1996, became one of the first Accredited Practitioners in 2005, and a Fellow in 2009. She’s a Founding Chartered Practitioner and credits the CIPR for shaping her skills, but what …

How To: Do a Conference

By Niki Wheeler, Director, Launch, A conference is defined as ‘an event, sometimes lasting a few days, at which there is a group of talks on a particular subject, or a meeting in which especially business matters are discussed formally.’  Worth putting your OOO on for? I worked with a visionary ‘conference guru’ called Brendan …

CIPR House of Commons debate places PR at the heart of organisations

Tonight I had the privilege of representing the CIPR at a House of Commons Debating Group event. Chaired by The Rt Hon Lord McNally, we debated whether ‘Business best serves society by focusing on the bottom line.’ For the motion was Dr Jamie Whyte, research director at the Institute of Current Affairs and Valentina Kristensen, …

Influence Live 3 – the future for Brand Britain

Influence Live is back and is coming February 2019! We are delighted to announce our first speaker: Formerly the UK’s youngest-ever ambassador, Jules Chappell OBE has spent her career working in the highest echelons of foreign affairs. During 15 years at the Foreign and Commonwealth Office Chappell worked to strenghten the UK’s relationships around the world …

Comms and the NHS’s digital transformation

Ahead of his appearance at the CIPR’s National Conference, Director for Digital Development for NHS England, Dr Sam Shah, discusses how new communications technology is helping the NHS improve patient care. The NHS is using information and technology to empower and transform people’s lives, and as a result, the way we communicate with people is changing. …

Trust me, I’m a trustee…

The CIPR benevolent fund, iprovision, has started the recruitment process for a number of new trustees – as four of them finish their term at the end of this year. Here, outgoing trustee and former vice-chair Annette Spencer looks back on her time with the charity and what it has meant to her personally as …

2018 Marketing Trends: The 10-insight health check

Jill Coomber, Managing Director, Consumer Marketing Europe, OneChocolate If there’s one constant in client’s briefs, it’s a desire to stay ahead. There’s a real sense of willingness to try new things whilst also delivering a solid ROI at the business level. This all starts from identifying great insights and key trends. So, when pulling together …

Making the complex world of AI simple: Why PRs should be embracing tech and working/ experimenting with chat bots

Kerry Sheehan Chart.PR, argues for a better understanding of chat bots amongst the PR profession.   If you’re not sure whether having a chat bot on say Messenger, other chat apps, online or via a voice assistant adds value to your organisation/client or whether you should recommend one, there are clear advantages for PRs to …