Party Conferences and Communication part 1; the Liberal Democrats

In the first in a mini-series, Paula Keaveney MCIPR explores the importance of the Party Conference season in communicating with party members and the wider electorate.   Party political conferences are about more than a get together. They are opportunities for a party to communicate to a wider world as well as to some of …

The Value of Public Relations

If you tell others over and over again that you know what you’re doing, that you’re committed to be the best you can be, and that you understand the strategic role Public Relations plays in business, you might get somewhere. But, when a business leader such as Heathrow Airport’s CEO argues publicly that Public Relations and Communication …

Can the GREAT campaign lead Britain’s soft-power drive post-Brexit?

Born in the depths of austerity, the GREAT Britain campaign has survived successive governments and referendums. Can it now lead Britain’s soft-power drive post-Brexit? Stuart Rock takes a look into the anatomy of the campaign. Throughout Whitehall and in Downing Street, and across British embassies and high commissions, there was one big head scratcher in …

Getting Chartered. Is it worth it?

By Anne Marie-Lacey   I’ve been a Chartered PR practitioner for a little over a year now, and still look back on the day with fond memories. In fact, it was only yesterday I was chatting with a peer who is preparing for her assessment day, and I was recounting my experience of what the …

PR: proud, practical, not propagandists

CIPR CAPSIG research regarding women in construction PR and marketing showed considerable pride in working in the sector, and recommended some changes to help develop a better, more diverse industry. Colleges and others are also taking practical steps – not turning into propagandists with another ‘lipstick on a pig’ campaign. The image of construction has …

Can Ben Stokes restore his reputation after brawl scandal?

There’s no doubt that Ben Stokes is one of the best cricketers in England right now. He’s been compared to Sir Ian Botham and Andrew Flintoff because of his skill with bat and ball and the ability to change matches, battling to win games with passion and commitment. But Stokes’ reputation has taken a battering …

Is AI a threat to PR copywriting?

Digital Download Live gave attendees a lot to consider, especially when it comes to how artificial intelligence will affect the PR industry. Some think that AI spells doom for us all, while others dismiss it as a realistic threat. The truth is somewhere in the middle. I still think that the creative aspect of writing …

What Makes A Good CEO In A Crisis?

We have all seen CEOs perform in times of a crisis for their organisation. But what are the main traits that help them to perform well? What makes a good CEO in a crisis? The type of pressure faced in times of a crisis is different from other forms. The time available to think and …

Get a pitch worth paying for

Earlier this week Mediacom COO Toby Jenner, suggested in Campaign magazine that clients are making pitches too long and complex, and tying agencies in knots with adversarial rules and cost management. He also suggested that clients asking agencies to pitch should consider paying them, which sounds great. Where he completely lost me was with his …

‘Stealing thunder’ in sports public relations

A version of this article was submitted as part of a CIPR Professional PR Diploma assignment by Stuart Moffatt, who studied with PR Academy. In the sports industry, individual athletes and organisations have an ethical predicament when faced with a crisis which is not yet known to the media or public: should they elect to self-disclose the relevant information before a third party …