Making measurement mainstream in public relations

Another year, another round of discussions of the importance of measurement in public relations.  The International Association for Measurement and Evaluation in Communication at its annual conference held last week in Stockholm concluded with a number of commitments to revitalise the Barcelona Principles and to work with member PR association members “to truly make measurement …

Kids do not ruin your PR Career: our response

On 1 June, not the 1 April, PRMoment published an article by Hacked Off Flack entitled: Why Hacked Off Flack reckons kids ruin your PR career. It was first brought it to my attention by Sarah Stimson, a successful mum of one (soon to be two) who runs the inspirational Taylor Bennett Foundation placements, supported by the CIPR and many …