CIPR taking more active role in construction

The Chartered Institute of Public Relations is to take a more active role in the UK construction industry, having joined the Construction Industry Council (CIC) as an associate member. The CIC represents professional bodies, research organisations and specialist business associations in the construction industry in the UK. The CIPR will be represented at CIC meetings …

Recognising budding PR talent – interview with 2015 Douglas Smith Student Award winners

The 2015 Douglas Smith Student Award landed in the hands of three talented University of Sunderland PR students. Organised by CIPR International, the award laid out a brief that concerned a burning question many PR pros would have trouble tackling: to develop an international public relations campaign about a new wearable technology product: a contact …

Proof that a bit of PR theory can change perceptions

John Bownas studied his CIPR PR Diploma with us back in 2011.  Here is how in 2015 his studies are helping to change perceptions in Croydon in the South East of England….. John Bownas, Festival Manager, Croydon Council. www.ambitionfest.com John said:  “Academic coursework typically has a short shelf life. Once your thesis or project has …

Made to measure: why PR campaigns need measurement and evaluation

It’s a fact that the majority of PR practitioners still don’t measure and evaluate well. Ask around and the reasons why will often be the same: client disinterest, lack of budget, scarce resource, limited knowledge or plain old laziness. Some will still be measuring with Advertising Equivalent Values (AEVs) and think that’s enough. None of …

Twitter outrage – knowing your audience

Has Twitter made us too sensitive, do you think? I remember once reading a serious thinker saying people should leave Twitter before the ranting and raving of the whole wide world made us ’hard’. There can be so much outrage about it can certainly make your newsfeed a tiring place – but does this put …