CIPR visits friends in the north

“How do you prepare for the unexpected and are you really ready if the very worst happens?” England had just gone out of the World Cup, the Prime Minister was under extreme pressure, two leading cabinet ministers had just resigned, Donald Trump was visiting the UK and it was Friday the 13th. The perfect day …

Wiltshire Council on Novichok crisis response

Wiltshire Council communication chief Laurie Bell told the story of the unfolding Novichok crisis in Salisbury at the CIPR Northern Conference in Newcastle. In March the UK government reported that Novichok, a Russian nerve agent, had been used in a poisoning attack on Sergei Skripal and his daughter Yulia in Salisbury, Wiltshire. Skripal is a …

How far can AI assist in account management?

By Maud Davis, In the coming age of artificial intelligence (AI), a CIPR report predicts that people skills are the least likely to be affected by technological developments. Fundamental human traits such as empathy, trust, humour and relationship building can’t be automated – not yet. Good news for those account managing public relations – there …

Scotland’s PR industry: ‘as distinct as Irn-Bru’

By Ruth MacLeod, chair of the CIPR Scotland group, Scotland has its own distinct way of handling things. We stand apart from the rest of the UK in our politics, education, NHS, legal system and love of Irn-Bru. Our PR sector is no different. More than 3,100 people work in PR in Scotland and around a …

Public Relations: Charity begins at home

By Kevin Taylor, This year’s CIPR Excellence Awards have just finished in a night of glory and glamour inside London’s poshest temporary marquee. I had two roles at the event this year.  One was to be there in my capacity as judge to present an award. The second was to round up a group of …

Placing purpose before profit

At times of prolonged austerity and political, societal, and technological upheaval, relationships between organisations and the public change. When cash is tight consumers scrutinise where they invest their hard-earned cash more than ever. They seek out brands aligned with their values, that understand what life is like and play their part in easing daily challenges. …