Google’s AI for Gmail is stupidity not intelligence

Google is in the midst of giving Gmail a revamp. The world’s most popular email system hasn’t had a facelift in over a decade and, frankly, was looking rather tired and out-of-date. There has been much criticism about the redesign. It has annoyed many die-hard fans of Gmail who have become used to the system …

Party Conferences and Communication part 1; the Liberal Democrats

In the first in a mini-series, Paula Keaveney MCIPR explores the importance of the Party Conference season in communicating with party members and the wider electorate.   Party political conferences are about more than a get together. They are opportunities for a party to communicate to a wider world as well as to some of …

Professions versus machines

A CIPR project led by Professor Anne Gregory is set to explore the impact of AI on the professions. Public relations exhibits many of the qualities associated with a profession but is very much a work in progress. A profession is defined by a number of criteria including: Barrier to entry in the form of …

The Value of Public Relations

If you tell others over and over again that you know what you’re doing, that you’re committed to be the best you can be, and that you understand the strategic role Public Relations plays in business, you might get somewhere. But, when a business leader such as Heathrow Airport’s CEO argues publicly that Public Relations and Communication …

Can the GREAT campaign lead Britain’s soft-power drive post-Brexit?

Born in the depths of austerity, the GREAT Britain campaign has survived successive governments and referendums. Can it now lead Britain’s soft-power drive post-Brexit? Stuart Rock takes a look into the anatomy of the campaign. Throughout Whitehall and in Downing Street, and across British embassies and high commissions, there was one big head scratcher in …

Getting Chartered. Is it worth it?

By Anne Marie-Lacey   I’ve been a Chartered PR practitioner for a little over a year now, and still look back on the day with fond memories. In fact, it was only yesterday I was chatting with a peer who is preparing for her assessment day, and I was recounting my experience of what the …

PR: proud, practical, not propagandists

CIPR CAPSIG research regarding women in construction PR and marketing showed considerable pride in working in the sector, and recommended some changes to help develop a better, more diverse industry. Colleges and others are also taking practical steps – not turning into propagandists with another ‘lipstick on a pig’ campaign. The image of construction has …

Can Ben Stokes restore his reputation after brawl scandal?

There’s no doubt that Ben Stokes is one of the best cricketers in England right now. He’s been compared to Sir Ian Botham and Andrew Flintoff because of his skill with bat and ball and the ability to change matches, battling to win games with passion and commitment. But Stokes’ reputation has taken a battering …

Is AI a threat to PR copywriting?

Digital Download Live gave attendees a lot to consider, especially when it comes to how artificial intelligence will affect the PR industry. Some think that AI spells doom for us all, while others dismiss it as a realistic threat. The truth is somewhere in the middle. I still think that the creative aspect of writing …