‘AI-driven marketing threatens consumer choice’

Challenging those behind the disaster that was (the original) Jurassic Park, mathematician Dr Ian Malcolm (famously played by the laconic Jeff Goldblum) alleged that “scientists were so preoccupied with whether or not they could, they didn’t stop to think if they should.” This could equally be applied to many technological advances in the modern age. …

Six top tips for communicator credibility in times of crisis

Authenticity. Understanding. Trust. It’s what every professional communicator strives for, and it’s never more important than in times of crisis. By Alison Arnot FCIPR, CIPR Trainer and Director at Catalyst Communications, As PR professionals, we know the reputational harm a poorly managed crisis can have, and we know that equally, there are benefits to be seen …

The CIPR’s youngest professional goal-scorer

Meet William Catterall. Alongside 2,200 PR professionals, he recently completed the 2017/18 CPD cycle*. The only difference? He’s 20 years old. Will works as a PR and digital marketing assistant for Outwrite in North Wales. “My role is really varied – I work on clients’ social media accounts, liaise with the media and focus on …

How to get the most out of Google Analytics for PR

It is demonstrably true that more and more PR practitioners are seeking to use Google Analytics (GA) as a key tool in measuring and evaluating key aspects of their communications work. However, it also remains true that there is a gap between aspiration and execution when it comes to actually using GA in anger for …

Cambridge University: communicating excellence

King’s College Cambridge is one of the most recognisable sites in the world. Founded in 1441 by Henry VI, the building typifies the traditions of the world’s second-highest ranked university. But Cambridge is an institute of revolution, rather than tradition, according to the University’s Director of Communications. “Cambridge is probably the least traditional place I …

How to nail your PR strategy

By Laurel Hetherington Lots of people get very nervous when they’re asked to write their first PR plan and come up with a suitable strategy. What’s all this business about being realistic? How will I know if my plan will work? What do clients really want and how do you create a plan that’s fit …

How CEOs create their own crises. And what can you do about it?

Your CEO is the face, voice, and personality of your business. Along with the rest of the C-Suite, their words and actions can rapidly reinforce or ruin a reputation you and your communications team have worked tirelessly to build. ‘Stuart Thomson, head of public affairs at Bircham Dyson Bell LLP and CIPR trainer explains in …

August #ICBookClub Review: Black Box Thinking, by Matthew Syed

This month’s review comes from our former CIPRInside Chair, Steve Murgatroyd, who shares his thoughts on Matthew Syed’s book Black Box Thinking,which was the book of choice for August: “I’m always keen to find the next book to read that will advance my learning and challenge my current thought process. Having recently read Team of …

Because working in communications isn’t just a job

Earlier this year I set up my own consultancy and I honestly don’t think I would have had the confidence to do so without first investing in my professional development. Since joining the CIPR in 2012, I’ve been a huge supporter of continuing professional development (CPD). CPD is more than a box ticking exercise – …

Introducing #SummerofCPD ‘seventeen

The #SummerofCPD is back for 2017, with better learning content and bigger rewards than ever before. For the third successive year, our campaign will spotlight the importance of continuing learning and encourage PR practitioners to invest their summer downtime in professional development. What exactly is CPD? Continuing. Professional. Development. The thing most people often don’t …