The Value of Public Relations

If you tell others over and over again that you know what you’re doing, that you’re committed to be the best you can be, and that you understand the strategic role Public Relations plays in business, you might get somewhere. But, when a business leader such as Heathrow Airport’s CEO argues publicly that Public Relations and Communication …

Get Chartered – why I did it

By Daniel Gerrella, My original career plan was to go into journalism. I studied it at degree level, secured my NCTJ qualifications and did work experience at both a press agency and a local newspaper. An elective module in PR and a meeting with an agency head changed my mind. I was enthusiastic about the variety, …

How Your Organisation Can Make The Most Of Writing For Online

By Colin Kelly, Whether it’s a public facing website, or a company wide intranet, it’s safe to say your organisation is creating more online written content that at any point in its history. But are you truly making the most of the unique opportunities online offers? Most organisations don’t. All too often I see bloated …

Five ways to turn stakeholders into cheerleaders

By Jo Field, Brexit is a critical issue for PR professionals. It will dominate politics, government, and the media for the foreseeable future. And it opens up both opportunities and challenges for the organisations we represent. Against this backdrop of change, demands from customers and service users are also shifting. Organisations are asking themselves how …

‘AI-driven marketing threatens consumer choice’

Challenging those behind the disaster that was (the original) Jurassic Park, mathematician Dr Ian Malcolm (famously played by the laconic Jeff Goldblum) alleged that “scientists were so preoccupied with whether or not they could, they didn’t stop to think if they should.” This could equally be applied to many technological advances in the modern age. …

Six top tips for communicator credibility in times of crisis

Authenticity. Understanding. Trust. It’s what every professional communicator strives for, and it’s never more important than in times of crisis. By Alison Arnot FCIPR, CIPR Trainer and Director at Catalyst Communications, As PR professionals, we know the reputational harm a poorly managed crisis can have, and we know that equally, there are benefits to be seen …

The CIPR’s youngest professional goal-scorer

Meet William Catterall. Alongside 2,200 PR professionals, he recently completed the 2017/18 CPD cycle*. The only difference? He’s 20 years old. Will works as a PR and digital marketing assistant for Outwrite in North Wales. “My role is really varied – I work on clients’ social media accounts, liaise with the media and focus on …

How to get the most out of Google Analytics for PR

It is demonstrably true that more and more PR practitioners are seeking to use Google Analytics (GA) as a key tool in measuring and evaluating key aspects of their communications work. However, it also remains true that there is a gap between aspiration and execution when it comes to actually using GA in anger for …