Hitting new career heights – #CareerWins with HMRC’s Michelle Harvey

HMRC hit the headlines again this week after the offices of Newcastle United and West Ham United football clubs were raided, following investigations into the clubs’ transfer dealings. Increasing demand for business transparency means tax is never far from the news agenda, and that can only be positive according to HMRC Communications Business Partner, Michelle …

Controlling interviews with core messages

Controlling a media interview is vital if it’s to work for you. Bridging, closing off and positive messaging are all brilliant ways to ensure it’s your message that gets transmitted. Yet probably the most effective, and simplest, interview control technique is one that people often overlook – the Core Message.  Basically, be very clear on …

Strategy – the one word that counts

By Kerry Savage As a young agency PR professional, no sooner had I read a client brief than a thousand tactics were whirling around in my head, most of which would generate a slew of media coverage for the client in broad range of media. Job done, we were bound to win the business! But …

Five movie making myths

Video is a great communication tool with a vast range of potential uses in PR, including: Talking to staff Training Engaging with stakeholders Attracting media attention Employing professional videographers costs money, and lots of it. So, is it possible to do it yourself? The simple and encouraging answer is yes. Here are five myths about …

‘The freedom to learn what I wanted to learn’

Katie Marlow, Director at Little Bird Communication, speaks about the benefit of CIPR membership. What has CIPR membership given you throughout your career? I’ve been a member since I was a student studying PR at Bournemouth University. For my first few years working, I didn’t take advantage of the opportunities that membership brings. I found …

Figure it out: A PR’s guide to finance essentials

If you consider yourself creative enough to devise a campaign and organised enough to run it, you should really learn the numbers behind it By Vivek Mehan The role of a PR professional is continually developing and there is an expectation to take on more responsibilities. One area that it is difficult to avoid is …

Content management for PR professionals

You’ve been trained to write a press release. Time to up the ante and run the entire content strategy. Content management and content marketing may be the biggest buzzwords in communications today.  Many people are keen to jump on the bandwagon. SEO agencies are rebranding themselves as content marketing consultancies. But what relevance does content …

Putting the PR in Video Production

Video is a superb communication tool for communicating PR messages.  Yet most of us have little experience of creating videos beyond shooting the odd clip of children, pets or holidays.  That’s extraordinary, given video’s potential and popularity as a medium. It’s 91 years since Scottish inventor John Logie Baird invented television, and ever since we’ve …

Introducing #PR2017

By Jason MacKenzie Found.Chart.PR, FCIPR, CIPR President-Elect 2016 was a year of unprecedented change. Political upsets and socio-economic consequences have had a profound effect on business around the world. As we approach the new year, the prevalent theme is uncertainty. The CIPR’s community of National, Regional and Sector groups play an invaluable role in keeping …