Closing the Gap between data and creativity in brand marketing

By Stefan Britton, Commercial Director, Datasine. At Datasine we recently hosted a roundtable where leading marketing professionals discussed the gap between data and creativity in marketing. While data is largely about bringing structure, meaning and segmentation, marketing is still a highly creative discipline. As these two worlds collide, how can we bring these seemingly polar […]

AI is ticking time bomb for PR’s reputation

PR’s reputation is ticking if it cannot get a handle on AI ethics and advise on AI builds and deployments. By Kerry Sheehan Chart.PR; FCIPR; AIinPR Chair. PR is in a dangerous place if it doesn’t take AI ethics seriously, advising on AI builds and deployments. Recently we have seen the UK exams algorithm court […]

It is always about ethics – even with AI

By Jean Valin and Anne Gregory. As corporations are becoming more digital, data-driven and agile in response to stakeholder expectations and the corona virus pandemic, more focus is being placed on Artificial Intelligence (AI) and its role in organisational systems, ways of working and decision-making. In the world of communication, sophisticated technology, from content management […]

Can you beat an algorithm?

For several weeks now, I have been blocked by Instagram. I can post images, but I cannot add a caption. Nor can I comment on any other person’s post. Plus I cannot “like” any photos I see. According to Instagram, I am a “potential spammer”, and therefore my account permissions have been reduced until I […]

Post-COVID-19 comms – the road to a ‘new normal’ for the tech sector

By Rachel McElroy, chief marketing officer for technology solutions and services provider, Solutionize Global. Amid a pandemic, no tech organisation wants to be remembered for the wrong things they’ve said or done during people’s true time of need. More than ever before, the world has required enterprises to be authentic, empathetic, and human in their […]

Text for Humanity: Why B2B campaigns must have purpose at their core

By Satyen Dayal, Executive Director, Technology, Edelman London. I often look to Hollywood to see how studio creatives are interpreting the future potential of technology. One film that always captures my imagination is Chris Nolan’s Interstellar. In the opening scenes we see the lead, an astronaut turned farmer, capture a decommissioned surveillance drone. His plan? “give […]

The AI tool chasm in PR

A new CIPR #AIinPR project finds that AI tool vendors are not addressing the PR market. Tool adoption is almost entirely limited to automation tools. There is an important ongoing conversation in public relations about the speed of innovation, the adoption of tools and artificial intelligence, enabling people to work smarter or replacing roles. Technology […]

Employees: last line of cyber defence or the weakest link?

By Corinne Linskell. The combination of increasingly sophisticated cyber threats and the vast numbers of people working from home during this coronavirus era, means it has never been more critical to put people at the heart of keeping information safe. Information is a core asset of most organisations and employees, customers, clients, patients, regulators and […]

Artificial intelligence in news is not the future, it’s here today

By Mike Robb, Managing Director, Bold White Space, To many in the communications industry, thinking about how technology is impacting the way we work is a difficult experience to go through. The realisation that the next industrial revolution will, in fact, impact the creative industries is not always easy to accept. But the reality is that […]

Required skills in PR are evolving: We need AI innovators

By Kerry Sheehan, chair of the AIinPR Panel. Artificial intelligence poses one of the biggest reputation risks to businesses, organisations and brands and as automation and AI adoption now accelerates. In recent years, AI has been positioned as one of the biggest commercial opportunities for global economies. Pre the COVID-19 pandemic, the UK Government Department for […]