Don’t just digitise. Rethink construction

Modernising construction is not something that will be achieved just by the adoption of new technologies. “The current business model of the construction sector is not sustainable.” I spoke at two Specifi events in July 2018, the first in Manchester on 4 July, and the second two weeks later in London on 17 July. In …

Are you annoyed by adverts for things you have just bought?

Advertising that works is exciting, stimulating and makes you desire something. It is not the kind of thing that makes you go ‘will you go away, I’ve already got it’. However, that’s precisely what much of the online advertising is doing these days. You search for something, buy it, and then for the next two …

Media and behaviour insights from Ofcom 2018 report

Ofcom’s latest report is packed with consumer data and analysis. It should be part of your planning toolkit. The Ofcom Communications Market Report 2018 tells the story of changing media consumption and behaviours in the UK. It’s an annual data dump of developments in the communications sector that’s invaluable in planning a PR campaign. I’ve …

Is AI a threat to PR copywriting?

Digital Download Live gave attendees a lot to consider, especially when it comes to how artificial intelligence will affect the PR industry. Some think that AI spells doom for us all, while others dismiss it as a realistic threat. The truth is somewhere in the middle. I still think that the creative aspect of writing …

How to optimise your LinkedIn profile for search and discovery

LinkedIn is a platform for building professional relationships. Here’s how to build a profile. 20 years ago executive profiling meant targeting features in the broadsheet and trade media Today’s modern executive is more likely to seek support in optimising their social networks and content. There’s a growing recognition of the opportunity to use the social …

Five mistakes people make using Google Analytics

Google Analytics can appear intimidating at first, and it’s often tempting to leave everything in default settings out of fear of pushing the wrong button. But I’ve got news for you — by not doing the tips below, you’re missing out on major opportunities to gain meaningful insight into your website traffic. It’s time to …

UK Government report calls for social media regulation

Media standards must be applied to social media to prevent democratic abuse. This is among the recommendations from the UK Government’s interim report on fake news. A new Government Select Committee report tackles fake news, foreign interference in elections, and the EU Referendum. It’s a must read for anyone that has an interest in the …

PR and coding: learning new skills from other disciplines

PR and coding: learning the basics Public Relations isn’t stagnant and it’s important practitioners continue to up-skill For a long time I’ve been talking about professional development and learning new skills out-with the traditional PR and communication skillset. Why? As PR continues to evolve, and as we push harder for public relations to be valued …

5 things you can do to make yourself more cyber secure today

By Gwilym Lewis, Good security has always started at home. The below is a US Government information poster from the 1940’s. It was part of the Allied propaganda campaign which produced hundreds of posters reminding people that if they didn’t take care to protect even the smallest, seemingly innocent, pieces of information the results could …