GDPR aka Great Dignity for Public Relations

By Andras Sztaniszlav GDPR is in force in a couple of months. It’s all over the news that it requires a great amount of arrangements, the deadline is too tight and everyone will face data loss sooner or later. Still, I do believe GDPR is not a threat primarily but a huge opportunity especially from the …

GDPR and the movie maker

New strict data protection laws are due in this May.  What are the implications for the growing army of DIY video makers working in public relations and communications? You might be forgiven for thinking that videoing someone is as easy as pushing a camera or smartphone in their face and pressing Record. But it’s not …

Make it don’t fake it

It’s incredibly easy to fake followers and engagement on social media. It’s a significant governance issue for the platforms and public discourse. This blog post starts with a hefty disclaimer. I do not condone any activity that fakes or manipulates social media discourse. The activities described in this post were undertaken with the sole purpose …

PR and SEO: ‘more by accident than design’

In 2013, when Jim Hawker merged his PR agency with a digital marketing agency to bring data and analytical skills together with search and display marketing capability, the PR industry was intrigued…  Fast forward four years and we have just acquired a SEO agency and no one has batted an eyelid. For one reason, everyone (pretty …

Is the internet disappointed in us?

The need for businesses to “be human” and communicate authentically might seem like basic concepts today but that wasn’t the case in 1999. Shortly before the turn of the millennium , The Cluetrain Manifesto, predicted this and much of what we know about the internet today. Co-authors David Weinberger, Christopher Locke, Doc Searls and Rick Levine …

Exploring the impact of AI on PR and discourse in the public sphere

I’m keen to start a conversation about the application of artificial intelligence (AI) in media and public relations. It’s an important issue. Content creation, media relations and planning were cited as the top three skills in public relations by practitioners in the CIPR State of the Profession survey for 2017. Artificial Intelligence (AI) is already …

Museum Digital Engagement: Ireland to New Zealand

I’m on my way my way back from a whirlwind one-night-trip to the city of Wellington, in the North Island of New Zealand, a short flight away from my home town of Dunedin in the South. But since emigrating a year ago, Dunedin is my second home town. Belfast was my first. Continuing my work …

How Digital Transformation will Advance China’s Economy

The global networked economy thrives on new ideas and innovation. Across the globe, more nations are making technology-centered strategies the focal point of their economic development. Amid ongoing digital transformation, the world is entering the era of the digital economy, a trend that is very evident in China. Against this backdrop, the definition of the …