Artificial Intelligence (AI) in PR & business – friend or foe?

By Maria Loupa, Account Director Ballou PR; MCIPR; # AIinPR panel  With the fourth industrial revolution upon us, there is no doubt that AI will create significant business opportunities and will have a tremendous societal and economic impact on our lives. However, ethical dilemmas keep being raised by new advancements in the field – from …

‘AI-driven marketing threatens consumer choice’

Challenging those behind the disaster that was (the original) Jurassic Park, mathematician Dr Ian Malcolm (famously played by the laconic Jeff Goldblum) alleged that “scientists were so preoccupied with whether or not they could, they didn’t stop to think if they should.” This could equally be applied to many technological advances in the modern age. …

PR: the sole survivor of the GDPR apocalypse

By Gemma Spinks, Director, Neo PR, Bored of talking about GDPR yet? You won’t be the only one. We all know it’s happening, we all know it is going to mean massive process changes for every business, and I am pretty sure there are only a handful of businesses that truly understand the scale of the …

Klout switches off. Who knew it was still on?

Klout will close down for the final time later this month, but who knew it was still around? The social media ranking tool was prone to being gamed and was driven by iffy technology. Will there be a replacement? An unforeseen side effect of the GDPR deadline appears to be the closure of Klout – the service which rates …

Why CGI influencers are the perfect fit for fashion industry

CGI influencers are the perfect mannequin. They can be placed within any context and dressed in any sponsoring-fashion house’s garment. Influencer marketing effort is often front-loaded. It takes time – and therefore money – to identify the most appropriate influencer for your brand. Enter the CGI influencer. With avatar influencers you don’t have to: Spend …

TSB’s poor communication could cost the bottom line

TSB crisis communication TSB crisis demonstrates the needs for public relations to be integrated within all elements of the business After two days of down time, for a major system upgrade, Friday 6pm until Sunday 6pm, TSB crisis hit and it came under attack (yesterday, Tuesday, 24 April), as it still didn’t have the system up and …