5 things you can do to make yourself more cyber secure today

By Gwilym Lewis, Good security has always started at home. The below is a US Government information poster from the 1940’s. It was part of the Allied propaganda campaign which produced hundreds of posters reminding people that if they didn’t take care to protect even the smallest, seemingly innocent, pieces of information the results could …

Crisis, what crisis?  Hopes for public relations at BledCom25

Ambitiously, the 25th annual BledCom conference set out to take on the problems of a world in crisis, and to find a role for public relations in dealing with these. The conference, concluded a few days ago, in Bled, Slovenia, has not shied away from examining central concerns in public relations practice.  Over the years, …

When it counts, Facebook Backs Mainstream Media

By Tessa Curtis, Under fire from all sides over fake news, fake accounts and data misuse, Facebook is losing trust and fears for its reputation. Under fire from all sides over its monetisation of user data, its very business model seems on the line. Teenagers prefer Snapchat and Instagram – and increasingly their parents too. …

Navigating the data breach vendor blame game

Pointing the finger at others during an incident or crisis is a tempting proposition. It diverts attention, helps the company avoid responsibility, and means it doesn’t have to address the underlying problem. At least, that’s the idea. Playing the blame game can be appropriate when your company is clearly not guilty. However, in most other …

Setting your first goals on Google Analytics

Goals. We all have them. I aim to run a half marathon this time next year, will it happen? Watch this space.  But what about setting goals on Google Analytics? By Carla Mateus, senior account executive at Stone Junction, The goals feature on Google Analytics allows you to look closely at how your website visitors …

Influencer marketing image manipulation: Rimmel ad axed

Ireland’s advertising watchdog makes first finding against influencer marketing image manipulation. In an age of smartphone photo filters and editors what does this landmark case mean for the whole industry? Ireland’s advertising watchdog has found a social media influencer promoting Rimmel makeup products to be in breach of its code. It’s the first of its …

VAR: The end of human referees?

Last week I attended the Annual Growing Gloucestershire Conference, with the theme of the Fourth Industrial Revolution. Topics discussed included futurism, robots, artificial intelligence and the changes that would be brought about by the proliferation of the last two. This got me thinking about where artificial intelligence (AI) can make a big difference. The theory …