Employees: last line of cyber defence or the weakest link?

By Corinne Linskell. The combination of increasingly sophisticated cyber threats and the vast numbers of people working from home during this coronavirus era, means it has never been more critical to put people at the heart of keeping information safe. Information is a core asset of most organisations and employees, customers, clients, patients, regulators and …

Artificial intelligence in news is not the future, it’s here today

By Mike Robb, Managing Director, Bold White Space, To many in the communications industry, thinking about how technology is impacting the way we work is a difficult experience to go through. The realisation that the next industrial revolution will, in fact, impact the creative industries is not always easy to accept. But the reality is that …

Required skills in PR are evolving: We need AI innovators

By Kerry Sheehan, chair of the AIinPR Panel. Artificial intelligence poses one of the biggest reputation risks to businesses, organisations and brands and as automation and AI adoption now accelerates. In recent years, AI has been positioned as one of the biggest commercial opportunities for global economies. Pre the COVID-19 pandemic, the UK Government Department for …

Fincom Alliance Lifts Off

By Julian Rea, Managing Director, Liminal. As the financial services sector becomes ever more competitive, complex and challenging, we are hearing loud and clear that clients want an agency by their side that really understands their business and can provide sophisticated insight and advice. At the same time, more and more financial providers are active …

Mastering new channels of collaboration and communication

By Michelle Goodall, Head of Marketing, Guild, The communications industry/sector has been set up for remote working for quite some time. But for many PR and comms agencies, the initial excitement of Zoom virtual backgrounds and Friday team drinks is morphing into, “this might be our working reality for the foreseeable future”. These are tough, …

Is YouTube Right To Ban Videos Linking 5G With COVID-19?

By Nicola Rossi, The news that YouTube is deleting all conspiracy theory videos linking coronavirus to 5G exemplifies the social media giants’ ongoing dilemma. They have to navigate the ongoing tension between being an open platform, and policing information on the internet that could harm people’s lives. First, full disclosure. I was involved in managing communications around early rollout …

How Coronavirus is changing the way we conduct broadcast interviews

By Sam Munton, Account Executive, 4 Media Group Due to Coronavirus and social distancing measures broadcasters, are increasingly looking to minimise face-to-face interviews. A major tv news station have said they have banned studio guests and all interviews are now conducted over Skype or Facetime. With many likely to follow this in the coming days, …

AI and Strategic PR: The new frontier

By Miguel Martinez, PhD, In the last decade, the PR and communications industry has gone through a huge transformation, with sources of information increasing exponentially in volume and speed, as well as a complete change in information consumption patterns. Unfortunately, this has forced PR professionals to focus on more tactical tasks, rather than using their …

Technology and the Age of Anxiety

By Richard Bailey, editor, PR Academy, Looking back over the past decade, one narrative comes clear. A decade ago, there was an optimistic tone to discussions around media, technology and communication. This reached its high point with Clay Shirky’s Here Comes Everybody (2008). Social media could be used to track down who had stolen a smartphone; collective …