Posted on As we pass the five year anniversary of the EU Referendum, the former chief technical officer of Vote Leave, Thomas Borwick, reflects on digital comms and campaigning, how it’s changed since the referendum and what we can expect politically after Covid. The seismic vote that happened in June 2016 could very easily happen again now […]
Posted on By Yuval Ben-Itzhak, President at Socialbakers. Announced as part of the Queen’s Speech, the UK government has outlined a draft legislation to improve internet safety, titled the Online Safety Bill. This bill is set to tackle harmful content online, including online trolling and misinformation. Under the proposals, big tech, social media firms and other digital […]
Posted on The UK government’s use of algorithms to grade student exam results resulted in students taking to the streets and generated swathes of negative media coverage. Many grades were seen as unfair, even arbitrary. Others argue the algorithms and grades were a reflection of a broken educational system. The government would do well to understand the root causes […]
Posted on The European Commission’s (disclaimer: former employer) new legislative package on artificial intelligence has drawn plenty of attention for banning high risk uses such as live facial recognition and social credit scoring. That transparency will be mandatory has generated less ink. Yet it is a critical ingredient of the Commission’s risk-based, trust-centric approach and, as such, […]
Posted on By Rory Kenny, CEO, Loudly. What is a Metaverse? It’s a relatively new term but one that is gaining momentum and one that the marketing world should start paying attention to. Meaning ‘beyond universe’ the possibilities of the Metaverse are truly limitless. Essentially the Metaverse is a virtually shared space where you can work, play […]
Posted on By Duncan Ward, Chief Executive Officer, Enreach UK. Since the beginning of the pandemic, the work commute has been reduced to a short stroll from one room to another. Working from home has become the new normal and employee survey responses have backed up that it’s unlikely many will ever return full time to the […]
Posted on By Sean Healy, head of PPC at Jaywing. In February, Google announced some changes to the way they will match search queries to ads. For businesses that utilise Google Ads – formerly known as Google AdWords – to promote themselves to customers, this is likely to impact your PPC (pay-per-click) strategy. These changes specifically focus […]
Posted on By Carrie Webb, head of content at The Bigger Boat. For many brands, creating content that appeals to both search engines and people can be a challenge. In actual fact, it’s not about prioritising one over the other. The two go hand in hand – they’re almost one and the same. Points for credibility if […]
Posted on By Colin Cather, Creative Director of digital PR agency Bottle. The purpose of PR (and digital PR) in the simplest version is to build brands. That brand-building has two dimensions – brand strength, and brand stature. Authority and Brand Stature ‘Strength’ is about differentiation, distinctiveness, and relevance: standing out, getting noticed by the right people. […]
Posted on By Carol Brooker, CIPR member of the GLG & T&C groups. Great work can happen anywhere: on a beach (I am thinking of one of my CIPR mentors emailing me once while there); in a local café (J.K.Rowling in Edinburgh); in a garage (which Steve Jobs and Steve Wozniak outgrew quite quickly) and in an […]