Fixing the broken web

A new #FuturePRoof guide highlights the ills of the web. It’s the start of an important conversation about how communicators tackle disinformation and fix the broken web. The great hope of the world wide web in 1989 was that it would democratise the publication and sharing of information. It enabled anyone with access to the …

It’s nothing personal: Why you need to turn off personalised search

Stone Junction’s marketing executive, Tasha Bodger, explains why getting personal with Google can be bad for business. Most of us would rather Google didn’t check our online search history; but for a media-savvy business owner or anyone downloading bootleg footage of the new Lion King, it can be more than just an inconvenience. Personalised searches enable …

How brands can navigate China’s livestreaming market

Balvinder Kataora, Marketing Executive, Comms8   An astounding 98% of people in China experience the internet through their mobile phone, which instantly makes over 800 million users a formidable cohort for marketers to tap into. When combined with the steady growth of the Chinese middle-class it is clear to see the business opportunities waiting for …

Public Relations Research: Thinking Outside the Box at BledCom

A public relations research conference is a good place to test some of the assumptions underlying practice. BledCom, an international public relations research symposium that has just finished its 26th annual meeting in Bled, Slovenia, stirred up controversy by questioning the practice’s interests in trust and reputation. Do these topics really merit the importance attached …

Love Island Contestants: Faking it till they make it?

‘It is what it is’ has become this year’s Love Island soundbite. But when it comes to the contestants’ social media following, perhaps all is not what it seems, according to new research. An investigation by Instagram influencer marketing service, Takumi, has exposed significant numbers of fake followers on the contestants’ profiles. Using AI powered …

Phone-based video editing: More bang for your buck

Video editing on your phone has never been easier – or more sophisticated. Two of my favourite on-phone editors have just had significant upgrades, potentially making life more cushty for all of us and, increasingly, rivalling the functionality of high-level desktop editing software. Starting out: iMovie iMovie for IOS is free from Apple and superbly …

Digital exclusion: internet access in the UK has peaked

Thirteen percent of adults in the UK do not use the internet. It’s a figure that has remained unchanged since 2014 according to Ofcom. That’s a problem for public engagement. Access to digital services and literacy rates have plateaued in the UK according to new data published by the broadcast and telecom watchdog Ofcom. The …

Professional communicators need to get to grips with AI

A new report highlights an artificial intelligence (AI) knowledge gap in public relations. The CIPR is helping its members plug the gap. It’s too early to identify best practice for AI communication. Practitioners need to step up and take personal responsibility for learning and development. This includes exploring the impact of AI on society and …