Under the hood of your website

By Justin Jackson, Digital is an essential skill for today’s PR practitioner: this year’s State of the Profession showed that around a third of recruiters valued technological expertise. Understanding what happens ‘under the hood’ of your website is essential. You have a better grasp of what (isn’t) possible and what (isn’t) a good idea. You …

AI and data science understanding is now critical for PR professionals

Article researched by infoNation and supported by Chris Tomlinson, director, The Data Science Foundation, We are now in the midst of the 4th industrial revolution characterised by many as ‘’a fusion of technologies blurring the lines between the physical, digital, and biological spheres.” Data is right at the epicentre of this revolution: it continues to turn entire …

Podcasting Equipment To Consider

By Colin Kelly, In our full day ‘Introduction To Podcasting’ workshop you’ll have the opportunity to try out a variety of equipment designed for various budgets and receive some personal advice on what’s right for your needs. Here’s quick look at some of the things to consider. 1: Laptop Yes, you could podcast straight from …

Facebook asks government to take a more active role in the internet

By Nicola Rossi, Facebook’s CEO, Mark Zuckerberg, has surprised some commentators by suggesting that ‘a common global framework’ is needed to regulate the internet. Perhaps what happened in Christchurch, when a terrorist used Facebook to live stream video of mass shootings, was the final straw. His substantial opinion piece was placed in the Wall Street Journal, …

Artificial Intelligence: Lack of knowledge in marketing and PR is an ethical issue

The hype surrounding AI is unhelpful. Professional communicators must act ethically and improve their knowledge. AI is being used as a marketing label to market and sell technology products and services. It’s the latest shiny new thing in technology since blockchain and cryptocurrency. A report published last week by venture capitalist MMC Ventures found that …

Why it’s time for PR to embrace augmented intelligence

By Katie King, Author and CEO of AI in Marketing, A family of technologies, under the umbrella term of Artificial Intelligence (AI), is taking the PR world by storm. These emerging technologies are creating a new exciting marketing paradigm, but in true PR fashion, there is a huge amount of hype and scaremongering surrounding AI. …

Fake news report picks easy target in Facebook

The Department for Digital, Culture, Media and Sport fake news report disappoints in its single-minded attack on Facebook as the destroyer of public discourse and democracy. I’m tired, weary even, of people seeking easy answers to complex problems. Life isn’t that simple. The Department for Digital, Culture, Media and Sport (DCMS) Select Committee has published its final …

Disinformation and faking the news

By Daniel Gerrella, On Monday, the Digital, Culture, Media and Sport Committee (DCMS) published Disinformation and ‘Fake News’: Final Report. It calls for: The introduction of a compulsory code of ethics for tech companies A requirement for social media companies to remove harmful content, including proven sources of disinformation The creation of an independent regulator to monitor …

Clash of the streaming titans

By Sam Munton, Netflix- the streaming giant has long been untouchable and on its own in the streaming market, with its main competitors unable to get close in terms of numbers and dominance of the market. The company recently announced that its year end subscribers total 139 million, and estimates it now has 10% of all …