Phone-based video editing: More bang for your buck

Video editing on your phone has never been easier – or more sophisticated. Two of my favourite on-phone editors have just had significant upgrades, potentially making life more cushty for all of us and, increasingly, rivalling the functionality of high-level desktop editing software. Starting out: iMovie iMovie for IOS is free from Apple and superbly …

Digital exclusion: internet access in the UK has peaked

Thirteen percent of adults in the UK do not use the internet. It’s a figure that has remained unchanged since 2014 according to Ofcom. That’s a problem for public engagement. Access to digital services and literacy rates have plateaued in the UK according to new data published by the broadcast and telecom watchdog Ofcom. The …

Professional communicators need to get to grips with AI

A new report highlights an artificial intelligence (AI) knowledge gap in public relations. The CIPR is helping its members plug the gap. It’s too early to identify best practice for AI communication. Practitioners need to step up and take personal responsibility for learning and development. This includes exploring the impact of AI on society and …

What PR pros need to know about SEO

By Gabrielle Lane, The ‘changing digital landscape’ is the biggest challenge facing PR practitioners in 2019. In CIPR’s latest State of the Profession survey, it overtook ‘under-representation of PRs at board level’ as their top concern. This should come as no surprise. Copywriting and editing are now the most commonly performed tasks in PR, with social …

Digital detox: Could a tech backlash derail your comms strategy?

By Alexander Garrett, “Is the digital detox set to be 2019’s biggest health fad?” asked a recent headline. The hashtag #DigitalDetox was used 100,000 times on Instagram in 2018, and a wave of recent communications campaigns have capitalised on the trend. In November 2018, Vienna’s tourist board launched Unhashtag Vienna, a campaign encouraging visitors to …

How long should my video be?

Duration is a fundamental consideration when planning a video for your organisation or client. But how long is good? The answer depends partly on what we think our audience wants. Sometimes that’s a vague instinct for ‘short and sweet’, involving a focused punchy set of messages or a crisp story tell. Traditional TV news stories …

The future has no time for the timid – AI will Super You!

By Kerry Sheehan, Chart.PR, AIinPR Vice Chair, If you fancy knowing how AI will help make a super PR you, Superhuman Innovation: Transforming Business with Artificial Intelligence is a fascinating account of how artificial intelligence and machine learning enhance companies’ and brands’ capabilities to innovate and deliver superior products and services. Many books talk about AI, as …

Under the hood of your website

By Justin Jackson, Digital is an essential skill for today’s PR practitioner: this year’s State of the Profession showed that around a third of recruiters valued technological expertise. Understanding what happens ‘under the hood’ of your website is essential. You have a better grasp of what (isn’t) possible and what (isn’t) a good idea. You …

AI and data science understanding is now critical for PR professionals

Article researched by infoNation and supported by Chris Tomlinson, director, The Data Science Foundation, We are now in the midst of the 4th industrial revolution characterised by many as ‘’a fusion of technologies blurring the lines between the physical, digital, and biological spheres.” Data is right at the epicentre of this revolution: it continues to turn entire …

Podcasting Equipment To Consider

By Colin Kelly, In our full day ‘Introduction To Podcasting’ workshop you’ll have the opportunity to try out a variety of equipment designed for various budgets and receive some personal advice on what’s right for your needs. Here’s quick look at some of the things to consider. 1: Laptop Yes, you could podcast straight from …