Five years post-referendum: ‘the digital campaign revolution continues’

As we pass the five year anniversary of the EU Referendum, the former chief technical officer of Vote Leave, Thomas Borwick, reflects on digital comms and campaigning, how it’s changed since the referendum and what we can expect politically after Covid. The seismic vote that happened in June 2016 could very easily happen again now […]

Online safety bill – a step in the right direction

By Yuval Ben-Itzhak, President at Socialbakers.  Announced as part of the Queen’s Speech, the UK government has outlined a draft legislation to improve internet safety, titled the Online Safety Bill. This bill is set to tackle harmful content online, including online trolling and misinformation. Under the proposals, big tech, social media firms and other digital […]

What the UK’s exam grade results fiasco tells us about AI and algorithmic transparency

The UK government’s use of algorithms to grade student exam results resulted in students taking to the streets and generated swathes of negative media coverage. Many grades were seen as unfair, even arbitrary. Others argue the algorithms and grades were a reflection of a broken educational system. The government would do well to understand the root causes […]

The EU’s new AI regulation puts trust and transparency to the fore. Here’s what it says

The European Commission’s (disclaimer: former employer) new legislative package on artificial intelligence has drawn plenty of attention for banning high risk uses such as live facial recognition and social credit scoring. That transparency will be mandatory has generated less ink. Yet it is a critical ingredient of the Commission’s risk-based, trust-centric approach and, as such, […]

Is the Metaverse the next big thing in marketing? 

By Rory Kenny, CEO, Loudly. What is a Metaverse? It’s a relatively new term but one that is gaining momentum and one that the marketing world should start paying attention to. Meaning ‘beyond universe’ the possibilities of the Metaverse are truly limitless. Essentially the Metaverse is a virtually shared space where you can work, play […]

Are Business Leaders Taking Advantage of WFH at the expense of Creativity?

By Duncan Ward, Chief Executive Officer, Enreach UK. Since the beginning of the pandemic, the work commute has been reduced to a short stroll from one room to another. Working from home has become the new normal and employee survey responses have backed up that it’s unlikely many will ever return full time to the […]

How Google’s phrase and BMM update will affect your PPC strategy

By Sean Healy, head of PPC at Jaywing. In February, Google announced some changes to the way they will match search queries to ads. For businesses that utilise Google Ads – formerly known as Google AdWords – to promote themselves to customers, this is likely to impact your PPC (pay-per-click) strategy. These changes specifically focus […]

The digital content sweet spot: How to please your audience and Google

By Carrie Webb, head of content at The Bigger Boat. For many brands, creating content that appeals to both search engines and people can be a challenge. In actual fact, it’s not about prioritising one over the other. The two go hand in hand – they’re almost one and the same. Points for credibility if […]

How to Boost your Domain Authority Through Link Building

By Colin Cather, Creative Director of digital PR agency Bottle. The purpose of PR (and digital PR) in the simplest version is to build brands. That brand-building has two dimensions – brand strength, and brand stature. Authority and Brand Stature ‘Strength’ is about differentiation, distinctiveness, and relevance: standing out, getting noticed by the right people. […]