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By Sam Munton, Netflix- the streaming giant has long been untouchable and on its own in the streaming market, with its main competitors unable to get close in terms of numbers and dominance of the market. The company recently announced that its year end subscribers total 139 million, and estimates it now has 10% of all …
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Paying for social media visibility has traditionally been viewed as outside the remit of the PR practitioner. However, with a surfeit of content available vying for the attention of audiences everywhere, gaining visibility, reach and engagement with audiences via social media is tougher than ever. The challenge exists across social channels. Of course, nobody wants …
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By Amy Airey, There was an era when media relations was at the heart of PR. It defined PR. PR could quite easily have stood for press relations. But there’s been a seismic, and industry-changing, shift, and it’s really quite exciting. Don’t get me wrong, media relations is crucial and, nine times out of ten, …
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When I catch up with my phone video course graduates one subject arises in conversation more than any other – how to get the best out of interviewees. Interviews are a vital component in any video – messaging or storytelling. What you don’t want is a nervous, hesitant speaker. And what you really don’t want …
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We will look back at 2007 as being a year when the world went in a new direction and communicators struggled to keep up. In January that year, Apple’s iphone, Google’s Android and BBC’s iPlayer were all launched. Tom Baldwin in his book ‘Control, Alt, Delete’ singles out the pivotal year of 2007 as the …
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By Kerry Sheehan, Chart.PR, AIinPR Vice Chair, Artificial Intelligence will further empower PRs, communicators and marketers during 2019, enabling us to work smarter faster. AI really is an intelligent assistant to us and not a threat to jobs. However, we do need smart PRs to diversify and do good things with data, machine learning and AI …
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What a year it has been in 2018…! Around the world, there have been plenty of dramatic changes with Europe on the verge of its most significant change in 50 years as a result of Brexit, the United States becoming more divided as a result of a polarising President and currencies in Asia plummeted as …
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User-created phone video is currently the biggest thing in media content generation. And with network giant Cisco predicting over 80% of all web traffic will include video by 2020 the corporate drive to become video literate can only build exponentially. As that literacy gains traction, so expectations of what’s possible on phones are growing. Just …
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By Marina Lois, , Seven million adults in the UK listen to podcasts each week, and that figure has risen by 1.3m in the last year alone. Although Apple has been the main proponent of this success to date, Google has now announced that they want to ‘double global podcast listenership’ within two years. And …
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What future for PR professionals in an automated world? At a Business Wire roundtable, Influence brought together leading professionals and a pioneer in ‘machine journalism’ to discuss the big questions… By Matthew Rock, After a long career in print and broadcast journalism, Gary Rogers knew that the way audiences consume news – in real time …