The EU’s new AI regulation puts trust and transparency to the fore. Here’s what it says

The European Commission’s (disclaimer: former employer) new legislative package on artificial intelligence has drawn plenty of attention for banning high risk uses such as live facial recognition and social credit scoring. That transparency will be mandatory has generated less ink. Yet it is a critical ingredient of the Commission’s risk-based, trust-centric approach and, as such, […]

Is the Metaverse the next big thing in marketing? 

By Rory Kenny, CEO, Loudly. What is a Metaverse? It’s a relatively new term but one that is gaining momentum and one that the marketing world should start paying attention to. Meaning ‘beyond universe’ the possibilities of the Metaverse are truly limitless. Essentially the Metaverse is a virtually shared space where you can work, play […]

Are Business Leaders Taking Advantage of WFH at the expense of Creativity?

By Duncan Ward, Chief Executive Officer, Enreach UK. Since the beginning of the pandemic, the work commute has been reduced to a short stroll from one room to another. Working from home has become the new normal and employee survey responses have backed up that it’s unlikely many will ever return full time to the […]

How Google’s phrase and BMM update will affect your PPC strategy

By Sean Healy, head of PPC at Jaywing. In February, Google announced some changes to the way they will match search queries to ads. For businesses that utilise Google Ads – formerly known as Google AdWords – to promote themselves to customers, this is likely to impact your PPC (pay-per-click) strategy. These changes specifically focus […]

The digital content sweet spot: How to please your audience and Google

By Carrie Webb, head of content at The Bigger Boat. For many brands, creating content that appeals to both search engines and people can be a challenge. In actual fact, it’s not about prioritising one over the other. The two go hand in hand – they’re almost one and the same. Points for credibility if […]

How to Boost your Domain Authority Through Link Building

By Colin Cather, Creative Director of digital PR agency Bottle. The purpose of PR (and digital PR) in the simplest version is to build brands. That brand-building has two dimensions – brand strength, and brand stature. Authority and Brand Stature ‘Strength’ is about differentiation, distinctiveness, and relevance: standing out, getting noticed by the right people. […]

An Immersive 2021 Beckons

By Damian Collier, Founder and CEO of Blend Media. As we head towards the end of a tumultuous 2020, all eyes are now looking to a hopefully more positive 2021 for public relations and marketing professionals. I’m in no doubt that the forthcoming year will mark a huge turning point for the uptake of immersive […]

Closing the Gap between data and creativity in brand marketing

By Stefan Britton, Commercial Director, Datasine. At Datasine we recently hosted a roundtable where leading marketing professionals discussed the gap between data and creativity in marketing. While data is largely about bringing structure, meaning and segmentation, marketing is still a highly creative discipline. As these two worlds collide, how can we bring these seemingly polar […]

AI is ticking time bomb for PR’s reputation

PR’s reputation is ticking if it cannot get a handle on AI ethics and advise on AI builds and deployments. By Kerry Sheehan Chart.PR; FCIPR; AIinPR Chair. PR is in a dangerous place if it doesn’t take AI ethics seriously, advising on AI builds and deployments. Recently we have seen the UK exams algorithm court […]