Posted on A literature review published by the CIPR finds that PR lags other professions including HR and management consultancy in getting to grips with AI. It highlights key issues that need to be urgently tackled. What is the future of a profession when a body of knowledge can be assimilated into a data set and interrogated …
Posted on By Richard Bailey, editor, PR Academy, Looking back over the past decade, one narrative comes clear. A decade ago, there was an optimistic tone to discussions around media, technology and communication. This reached its high point with Clay Shirky’s Here Comes Everybody (2008). Social media could be used to track down who had stolen a smartphone; collective …
Posted on By Rohan Midha, MD, PMYB, Politicians and influencers – a modern day match? It’s well proven that influencers resonate with much of the public making them an ideal resource for shaping opinions through political advertising. In addition to being persuasive, the reach of influencers is one of the most cost-effective communication mediums out there, which …
Posted on The #AIinPR panel has issue a stark call to PR practitioners to ‘upskill or risk getting left behind and harming the future of our profession’ as global research clearly shows public relations is not ready for artificial intelligence. The call comes following an intensive12-month global research project carried out by the CIPR Artificial Intelligence in …
Posted on Recently I was speaking at/on a virtual conference, Insight Live, by Digital Leaders. Here’s my presentation which was aimed to help move on the conversation… The theme was digital transformation and of course I had an opinion about how the role of communication and public relations should be more integrated and a strategic part of …
Posted on By Anthony Olabode Ayodele, It was in the late ’90s. Grandmaster and World Chess Champion, Garry Kasparov, after winning the first, suffered defeat during a second encounter in the hands of the IBM created Deep Blue. As a freelancer for The Guardian, Nigeria then (I was staffed later) I monitored the final moments of the historical …
Posted on YouTube ads may be dirt cheap to run. But that doesn’t mean making them profitable is easy. Far from it. People now have WORSE attention spans than goldfish (Microsoft did a study on it). And you’re competing for attention with an entire screen of things to click on like an elaborate game of dopamine whack-a-mole. …
Posted on The year is 2033; velour tracksuits have made an unfortunate comeback, easyJet can send you to Mars for just over a fiver and Artificial Intelligence (AI) has officially taken over the world. Although we may have another 14 years before the robot revolution, AI is already dominating the multi-media sectors. With 72 per cent of …
Posted on At 24, Tim Hyde is a global engagement wunderkind and works with some of the world’s coolest brands. He explains how he creates a distinct content style, why engagement isn’t always an upward curve and what people get wrong when they newsjack By Mark Rowland, Tim Hyde’s first job, straight out of school, was as …
Posted on By Hanna Basha, Partner at Payne Hicks Beach, Almost every company has a Twitter handle. Many companies also run accounts for their key figureheads to make communication feel more personal. However, Twitter is not without security concerns. Jack Dorsey’s Twitter account was hacked recently with the hackers posting offensive, ugly and racist tweets. If the …