Three things Nick Clegg should do when he starts his new job at Facebook

By Nicola Rossi, The news that Nick Clegg, former deputy Prime Minister of the UK, has been appointed vice-president of global affairs and communications at global social media giant Facebook had been the subject of much commentary over the weekend. Clegg’s political expertise and networks – particularly in Europe, the territory that has made the most …

Artificial Intelligence: The opportunity for communications leaders

By Nicola Rossi, The growth of Artificial Intelligence (AI) presents professional communicators with many interesting opportunities, as organisations of all sizes need expert guidance to navigate the reputational minefield that surrounds this revolutionary technology. In September this year, The Economist described AI as ‘… much more than another Silicon Valley buzzword — more, even, than seminal products …

Platinum – Reflections on the PR profession in an AI driven age

This week sees the launch of Platinum, a 45-chapter book comprising contributions from more than 50 PR thought leaders on five key areas (perspectives, practice, performance, provocation and the future potential of the profession) to mark the CIPR’s 70th anniversary year. According to Ketchum Chief Engagement Officer and Platinum Editor Stephen Waddington: “This is a blockbuster of a …

Why better tech requires better humans

By Jo Kingston, Thwaites Communiations Account Executive, Here at Thwaites we are lucky enough to have not one, but two offices – our Shoreditch HQ, and our Northern home at The Federation in Manchester. Here we share co-working space with lots of brilliant digital and tech firms who have signed up to a pledge outlining a …

March of the machines in PR

Thanks to everyone involved in the CIPR’s #AIinPR panel this year. Here’s a summary of our work presented to the Council today. I returned to the CIPR today to present a summary of the work of the #AIinPR panel to the Council. It was set up this year to make sense of the impact of …