Performance art or cynical manipulation? How avatars are taking over Influencer Marketing

More reliable, more on-message and perfect in every way – virtual personalities prove you don’t need to be real to have influence. Miquela Sousa is a Brazilian-American fashion influencer and music artist from Downey, California. Better known as Lil Miquela, she has acquired 1.3 million Instagram followers organically since starting out two years ago. In …

Making the complex world of AI simple: Why PRs should be embracing tech and working/ experimenting with chat bots

Kerry Sheehan Chart.PR, argues for a better understanding of chat bots amongst the PR profession.   If you’re not sure whether having a chat bot on say Messenger, other chat apps, online or via a voice assistant adds value to your organisation/client or whether you should recommend one, there are clear advantages for PRs to …

Why PR practitioners need to learn a new language – code

If someone said to you they couldn’t write, you’d think that was a bit odd, given it’s what we do every day. What if I said that the language of tomorrow was code? Young children are learning it, in their bedrooms, off their own back and they are more technically able in the world, than most adults. …

Google’s AI for Gmail is stupidity not intelligence

Google is in the midst of giving Gmail a revamp. The world’s most popular email system hasn’t had a facelift in over a decade and, frankly, was looking rather tired and out-of-date. There has been much criticism about the redesign. It has annoyed many die-hard fans of Gmail who have become used to the system …

Professions versus machines

A CIPR project led by Professor Anne Gregory is set to explore the impact of AI on the professions. Public relations exhibits many of the qualities associated with a profession but is very much a work in progress. A profession is defined by a number of criteria including: Barrier to entry in the form of …

Don’t just digitise. Rethink construction

Modernising construction is not something that will be achieved just by the adoption of new technologies. “The current business model of the construction sector is not sustainable.” I spoke at two Specifi events in July 2018, the first in Manchester on 4 July, and the second two weeks later in London on 17 July. In …

Are you annoyed by adverts for things you have just bought?

Advertising that works is exciting, stimulating and makes you desire something. It is not the kind of thing that makes you go ‘will you go away, I’ve already got it’. However, that’s precisely what much of the online advertising is doing these days. You search for something, buy it, and then for the next two …

Media and behaviour insights from Ofcom 2018 report

Ofcom’s latest report is packed with consumer data and analysis. It should be part of your planning toolkit. The Ofcom Communications Market Report 2018 tells the story of changing media consumption and behaviours in the UK. It’s an annual data dump of developments in the communications sector that’s invaluable in planning a PR campaign. I’ve …

Is AI a threat to PR copywriting?

Digital Download Live gave attendees a lot to consider, especially when it comes to how artificial intelligence will affect the PR industry. Some think that AI spells doom for us all, while others dismiss it as a realistic threat. The truth is somewhere in the middle. I still think that the creative aspect of writing …