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LinkedIn is a platform for building professional relationships. Here’s how to build a profile. 20 years ago executive profiling meant targeting features in the broadsheet and trade media Today’s modern executive is more likely to seek support in optimising their social networks and content. There’s a growing recognition of the opportunity to use the social …
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Google Analytics can appear intimidating at first, and it’s often tempting to leave everything in default settings out of fear of pushing the wrong button. But I’ve got news for you — by not doing the tips below, you’re missing out on major opportunities to gain meaningful insight into your website traffic. It’s time to …
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Media standards must be applied to social media to prevent democratic abuse. This is among the recommendations from the UK Government’s interim report on fake news. A new Government Select Committee report tackles fake news, foreign interference in elections, and the EU Referendum. It’s a must read for anyone that has an interest in the …
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PR and coding: learning the basics Public Relations isn’t stagnant and it’s important practitioners continue to up-skill For a long time I’ve been talking about professional development and learning new skills out-with the traditional PR and communication skillset. Why? As PR continues to evolve, and as we push harder for public relations to be valued …
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By Gwilym Lewis, Good security has always started at home. The below is a US Government information poster from the 1940’s. It was part of the Allied propaganda campaign which produced hundreds of posters reminding people that if they didn’t take care to protect even the smallest, seemingly innocent, pieces of information the results could …
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Ambitiously, the 25th annual BledCom conference set out to take on the problems of a world in crisis, and to find a role for public relations in dealing with these. The conference, concluded a few days ago, in Bled, Slovenia, has not shied away from examining central concerns in public relations practice. Over the years, …
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By Tessa Curtis, Under fire from all sides over fake news, fake accounts and data misuse, Facebook is losing trust and fears for its reputation. Under fire from all sides over its monetisation of user data, its very business model seems on the line. Teenagers prefer Snapchat and Instagram – and increasingly their parents too. …
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Pointing the finger at others during an incident or crisis is a tempting proposition. It diverts attention, helps the company avoid responsibility, and means it doesn’t have to address the underlying problem. At least, that’s the idea. Playing the blame game can be appropriate when your company is clearly not guilty. However, in most other …
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Facebook has admitted it is a publisher not just a neutral technology platform. Here’s why this 180 degree turn is big news and what the catch is. This week attorneys representing Facebook told a US court that the social media giant is a publisher and as such it makes editorial decisions. This is big news. …
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Goals. We all have them. I aim to run a half marathon this time next year, will it happen? Watch this space. But what about setting goals on Google Analytics? By Carla Mateus, senior account executive at Stone Junction, The goals feature on Google Analytics allows you to look closely at how your website visitors …