Facebook, Maslow & the Psychology of Social Media

A couple of years ago, Boston University released the results of a study into the psychological aspects of why people use Facebook. It looked at how Facebook specifically, but in a wider sense social media in general, fits into the context of human needs. The research concluded that, in line with Maslow’s hierarchy of needs, …

Digital photo stickers as content marketing

Last month I was in Bangkok delivering a talk at the Spark Conference. During the startup panel discussion at the end of the day, there was a short discussion of “stickers.” Panelists were enthusiastic about the potential for early stage sticker companies to do well. This was a completely new category of technology so I …