The truth gap, diversity & PR

The latest State of the Profession survey results make for fascinating reading. It was encouraging to see that for the first time ever public relations professionals were asked about the business case for diversity.  The thinking behind this approach is that if we as a profession can accept the business case for diversity and inclusion …

Facebook, Maslow & the Psychology of Social Media

A couple of years ago, Boston University released the results of a study into the psychological aspects of why people use Facebook. It looked at how Facebook specifically, but in a wider sense social media in general, fits into the context of human needs. The research concluded that, in line with Maslow’s hierarchy of needs, …

Digital photo stickers as content marketing

Last month I was in Bangkok delivering a talk at the Spark Conference. During the startup panel discussion at the end of the day, there was a short discussion of “stickers.” Panelists were enthusiastic about the potential for early stage sticker companies to do well. This was a completely new category of technology so I …