Posted on What is going to happen when public relations and wearable technology collide? It’s already happening. Stephen Davies has some answers. By Stephen Davies Technology that is worn on the human body, called ‘wearables’ for short, are the next frontier in personal computing. Like the laptop, tablet and smartphone before it, wearables are quickly becoming commonplace among […]
Posted on Oxford Dictionary’s word of the year is also one of the most fascinating movements in social is that of the selfie. Part vanity, part communication, part fun, and part absurdity, selfies represent a new generation of #selfieexpression cum egotistical emoticons…but not necessarily in a bad way. Nevertheless, the psychology and science behind selfies are strangely […]
Posted on There is some excellent thinking on display in a presentation deck on Slideshare that examines in some detail what large businesses could look like as the concepts and principles of social business evolve. The deck is by Dion Hinchcliffe, Chief Strategy Officer at the Dachis Group – acquired last week by Sprinklr – that he […]
Posted on Any PR person worth their salt knows that statistics can make the basis for a good story. In the age of the corporate storyteller, we’re forever hearing how narrative skills are essential for PR practitioners. But sometimes we can forget that the narrative often needs numbers to support it. So what’s the story from the […]
Posted on The latest State of the Profession survey results make for fascinating reading. It was encouraging to see that for the first time ever public relations professionals were asked about the business case for diversity. The thinking behind this approach is that if we as a profession can accept the business case for diversity and inclusion […]
Posted on A couple of years ago, Boston University released the results of a study into the psychological aspects of why people use Facebook. It looked at how Facebook specifically, but in a wider sense social media in general, fits into the context of human needs. The research concluded that, in line with Maslow’s hierarchy of needs, […]