How diversity improves creativity

By Natalie Wright, for Alive with Ideas. We all know that diversity in the workplace is a great thing, but did you know that it is also proven to be better for creativity? Before we dive into the science, let’s clarify what we mean by diversity. Diversity includes demographics such as age, sex and race and in […]

No More Trust-Washing: Walk the Walk, Don’t Just Fly the Flag

By Steve Heywood, GM, Edelman Amsterdam. As Pride month draws to a close across the world – and companies remove the rainbows from their logos, my view is that it remains critical for companies to demonstrate deep systemic commitment to LGBTQ – walking the walk as well as flying the flag. As an agency which […]

Change but not the same: Summer edition of Influence out now

The Summer 2021 edition of Influence is out now, featuring a very special cover designed by the winner of our ‘PR and Parenting in a Pandemic’ competition. Change management is an important part of the public relations skills set. That has certainly been put to the test over the past 12 months. All the changes we, as […]

‘They said what?!’ Burger king’s IWD Shock Tactics Fail

By Andrew Rowley, PR and Marketing Account Manager at Brilliant. There’s no denying that shock tactics hold power. They get us talking. Encourage us to read on. Make campaigns memorable. And when it’s done right, whether it’s through some clever copy or a real-life stunt, the impact can be immeasurable and sometimes spark real change. […]

‘We are a structurally racist organisation, and we’re sorry.’ What next?

By Tim Toulmin, managing director of crisis communications specialist Alder.  “NCVO is a structurally racist organisation… the same is true for sexism, homophobia, transphobia, classism and disablism.” The National Council for Voluntary Organisations (NCVO) – the century-old, pre-eminent sector body in the world of charities – has had an eyebrow-raising few weeks since the surprise […]

It’s time to eradicate the negative stigma of dyslexia in the comms industry

Madeleine Weightman, Co-Founder of the platform for marketing and comms freelancers, The Work Crowd which has launched a diversity board with Hanson Search, explains her family’s experience with dyslexia and provides practical tips for agencies to avoid discriminating against people living with it. I was diagnosed with dyslexia when I was about 13 and my […]

Do you really know who you’re talking to? Why inclusivity matters

By Lucy Beldon, planning and inclusivity lead at CDS. Communications and information clarity – or lack of – have been firmly under the microscope in the wake of the Coronavirus pandemic. News in all its forms – from updates by the WHO, to local lockdowns and restrictions – have been drafted, shared, and evaluated more than […]

‘As professional communicators, it’s our job to encourage inclusive copy’

By Lucy Beldon, planning and inclusivity lead at CDS. From 23 September 2020, public sector organisations will have a legal duty to make sure their websites and apps meet accessibility requirements. But the basic need for corporations to understand diversity, and subsequently foster inclusion, is nothing new. While inclusivity is something we should all take […]

‘I thought my experiences of racist abuse in PR were bad luck’

A new CIPR report finds a profession with declining levels of ethnic diversity and with insufficient action being taken to address the issue. Elizabeth Bananuka, Founder BME PR Pros, reflects on a problem which public relations has been unable, or unwilling, to tackle. It’s a common myth that my personal experiences were the reason why […]