#PR60Over60 – Addressing an under-appreciated vector of diversity

By Darryl Sparey, Director, Hotwire, Chances are, if you’re reading this, you still have an opportunity to be nominated for the PRCA’s next Young Professional of the Year award. The PRCA’s latest PR and Communications Census states that PR is: ‘an overwhelmingly young industry: the average industry practitioner is 29 years old’. Data from the IPA’s 2017 Census shows that …

Are we leaning on women to solve PR’s diversity problems?

By Sara Hawthorn, Across PR the number of women-focused initiatives have steadily increased to drive much needed progress to support, mentor and encourage women towards senior roles. However, new research published in the Harvard Business Review highlights a worrying trend that could impact overcoming different elements of gender disparity and lead to additional pressure placed …

How will workplaces evolve in the next 5 to ten years?

By Gemma Storey, As businesses look for new ways to remain competitive, we’ll see more of them looking for ways to help employees become more efficient, healthy and focused. Employees won’t see flexibility as an optional extra anymore – they’re already starting to see it as a standard benefit. If your work’s great and you complete …

Women in PR NI marks milestone first year with International Women’s Day event

To mark its one-year anniversary, Women in PR Northern Ireland, has organised an afternoon event in the Long Gallery, Parliament Buildings, Stormont on International Women’s Day, 8th March, featuring US Consul General, Elizabeth Kennedy Trudeau. In conversation with former BBC correspondent-turned PR pro Natasha Sayee, the US Consul General, who took up post six months ago, …

Diversification and the lost generation of PR

By Amy Airey, There was an era when media relations was at the heart of PR. It defined PR. PR could quite easily have stood for press relations. But there’s been a seismic, and industry-changing, shift, and it’s really quite exciting. Don’t get me wrong, media relations is crucial and, nine times out of ten, …

How PR can help close the Gender Say Gap

By Claire Mason, CEO Man Bites Dog, Gender equality is having a moment. From gender pay gap reporting to the first anniversary of the #MeToo movement, shining a light on inequality is changing the standards society will tolerate. But these critical milestones are just symptoms of a much bigger issue: the ‘Gender Say Gap’ – …

Building a more socially mobile PR industry

By Alan Morgan, Director at Portland, In the UK today, a number of our professions including politics, law and the arts remain dominated by people from “more privileged” backgrounds. The statistics on my own industry are a sobering reminder of how much work there is to do to improve diversity. In the communications industry there …