Do you put your money where your values are?

Values. Go to almost any business website, and you’ll probably find a section dedicated to the company’s core values. They may be keywords like equality, diversity, authenticity and empathy. But these values can also explain what the brand is committed to, and why those commitments are important to the business and its people. Values aren’t […]

Diversity in the workplace – actions speak louder than words

By Aliya Vigor-Robertson, Founder, JourneyHR, Last year was a landmark year for diversity and inclusion in the workplace. The introduction of gender pay gap reporting sought to level the playing field between men and women, while the MeToo movement empowered thousands of people across the world to share their experiences, sparking a much-needed call to action. […]

Why PR must act now to get Digital Accessibility right

Welcome to the second half of the 21st century. The date is May 16th 2050. EVERYONE in the UK can easily access every digital and web-based service and product. No matter what disability, impairment or long-term health condition they have. That’s my dream. But let’s get back to present day. It’s Global Accessibility Awareness Day […]

#PR60Over60 – Addressing an under-appreciated vector of diversity

By Darryl Sparey, Director, Hotwire, Chances are, if you’re reading this, you still have an opportunity to be nominated for the PRCA’s next Young Professional of the Year award. The PRCA’s latest PR and Communications Census states that PR is: ‘an overwhelmingly young industry: the average industry practitioner is 29 years old’. Data from the IPA’s 2017 Census shows that […]

Are we leaning on women to solve PR’s diversity problems?

By Sara Hawthorn, Across PR the number of women-focused initiatives have steadily increased to drive much needed progress to support, mentor and encourage women towards senior roles. However, new research published in the Harvard Business Review highlights a worrying trend that could impact overcoming different elements of gender disparity and lead to additional pressure placed […]

Schools not out for PR: an industry for white public-school alumni

The PR industry agrees that diversity is important for attracting the best talent, to bring fresh thinking, creativity and insights into new audiences, but our actions speak louder than our words. And our actions are building a profession of white public-school alumni; we are less diverse than we’ve been for the past five years, with […]

How will workplaces evolve in the next 5 to ten years?

By Gemma Storey, As businesses look for new ways to remain competitive, we’ll see more of them looking for ways to help employees become more efficient, healthy and focused. Employees won’t see flexibility as an optional extra anymore – they’re already starting to see it as a standard benefit. If your work’s great and you complete […]

Women in PR NI marks milestone first year with International Women’s Day event

To mark its one-year anniversary, Women in PR Northern Ireland, has organised an afternoon event in the Long Gallery, Parliament Buildings, Stormont on International Women’s Day, 8th March, featuring US Consul General, Elizabeth Kennedy Trudeau. In conversation with former BBC correspondent-turned PR pro Natasha Sayee, the US Consul General, who took up post six months ago, […]