Going Dutch: Living the integrated dream in Amsterdam

Every agency website shouts about being integrated, but in reality, bolting on talent from the ‘Mad Men’ legacy advertising world to an existing PR agency creates nothing more than additional services you can sell to clients. By Steve Heywood, GM, Edelman Amsterdam,  We all know that the world of comms is changing and in five years …

The role of public relations in digital transformation

Recently I was speaking at/on a virtual conference, Insight Live, by Digital Leaders. Here’s my presentation which was aimed to help move on the conversation… The theme was digital transformation and of course I had an opinion about how the role of communication and public relations should be more integrated and a strategic part of …

How To Know Which PR Activities Are Best For Your Brand And Story

By Andy Barr, CEO and Founder of 10 Yetis, Deciding how to effectively implement your PR and marketing actions can often be a headache and will take a while to fine-tune. It’s of vital importance to know and fully understand your key messaging, your target market and what your short and long-term goals are. I’ve …

Purdah communication and resource rules

Purdah places restrictions on government and public bodies during elections. There have already been two claims over the misuse of communication and resources. Complaints of misuse of government resources Although restrictions only began today claims of the misuse of government resources began before the purdah period. Chancellor Sajid Javid asked the Treasury to calculate the …

The Importance of Personal Branding

By Isobel Camier, Building and carefully managing your personal brand equity is essential, whatever your status in the professional world. Your brand is all about how others perceive you, and is key to capturing the right audience and attention. Everything you say and do (or don’t) contributes to how you will be perceived. Strongly defined …

Political advertising, spin and manipulation

The debate about political advertising is heating up as we head towards the pre-election or purdah period for the general election in December. And public sector PR professionals need to be on their guard to ensure they give the best politically neutral advice. By Mandy Pearse, Chair of the CIPR’s Local Public Services Group, Twitter’s …