The Importance of Creative Apprenticeships

Many employers place much of their recruitment focus on graduate schemes when looking to take on talented young individuals with passion and drive to go far, but this causes them to miss a trick. In some industries, apprenticeships are underutilised, to the detriment of employers and apprentices alike. Michael Kosmas, founder of the NXG Group, …

The True Value of Diversity

By Kate Rattigan The lack of diversity in the public relations industry is an issue that has been brought to light by CIPR in their “From Diversity to Inclusion” report (CIPR, 2015). The report reveals that only 9% of PR practitioners are from black, Asian and ethnic minority backgrounds. It also reveals that the industry …

Why I adopted nudge theory and you should too

Local Public Services CIPR committee member Dominic Ridley-Moy talks about why he used behavioural insights in communications at Havering Council. He explores how the approach, often referred to as nudge, could benefit your organisation. Nudge theory is based on the principle that small changes to messages can have a big impact on people’s behaviour. It …

GDPR aka Great Dignity for Public Relations

By Andras Sztaniszlav GDPR is in force in a couple of months. It’s all over the news that it requires a great amount of arrangements, the deadline is too tight and everyone will face data loss sooner or later. Still, I do believe GDPR is not a threat primarily but a huge opportunity especially from the …

May’s ‘Omnishuffles’ Exposes a Team Divided

The Prime Minister’s refresh failed because she lacks the authority to do it properly. By Leon Cook and Thomas Newham British ministers in need of a good metaphor are prone to comparing their Cabinets to sports teams. An ageing Harold Wilson saw himself as deep-lying central midfielder, exhorting his more adventurous colleagues forward from a …

Vuelio Blog Awards Winners at Influence Live

The rise of the social media influencer has created a world of possibilities for savvy public relations and marketing practitioners. When a single Instagram post can cause products to sell out, relationships with influencers can make or break a campaign. Vuelio’s blog awards have a well-earned reputation as the place to see the most dynamic …

Press releases: what, why, when, how, where and who?

Public relations remains firmly wedded to the press release as a fundamental form of content and workflow. They’re used and abused to communicate with journalists and other stakeholders. The first press release was sent in 1906 by Ivy Lee on behalf of the Pennsylvania Railroad. Lee wrote a statement about the event in order to …