How PRs are staying in touch with clients during coronavirus

By Dawn McGuigan,  March 2020 will be remembered as the month when coronavirus turned the world on its head. Global lockdowns, enforced homeworking and mass closures of public venues became the norm as we all tried to do our bit to stop the virus spreading. Aside from the obvious business and financial worries, PRs seem …

Reputation during a crisis

The current world crisis has brought the behaviour of companies into the spotlight. There are good and bad examples but the key lesson is that decisions made during the coronavirus outbreak will impact on an organisation’s reputation well beyond the end of it. There have been some good blogs written about the communications aspects of …

Die another day: Managing a PR agency at a time of crisis

We have been plunged into the midst of an unprecedented situation. It is pushing, pulling, stretching, testing, debilitating, gut-wrenching and heart-breaking in equal measure. The last recession has nothing on what we’re all going through right now, and we are ALL going through it. But this won’t be the death knell for PR agencies like …

Focus management in uncertain times

By Gemma Storey, Focus management has been something that the Carrot team has practised for years now, but right now we’re all facing what could be months of uncertainty. How on earth do we continue to be focused and productive when the country’s on lockdown? We – and everyone around us – need to accept that …

Broadcast PR in the New World

By Keren Haynes, co-managing director, Shout! Communications, Like Brexit and Christmas Imagine Brexit and Christmas all rolled into a mash-up of a PR story  and you have the COVID-19 pandemic. Brexit went on and on…. and on a bit more.  At times it seemed like broadcasters would never look at another story again. Christmas, meanwhile, …

The role of influencer marketing during the coronavirus crisis

By Mary Keane-Dawson, Group CEO of TAKUMI, We are certainly living in strange times! A virus – which was unknown to humankind only four months ago – has spread throughout the world, appearing in six continents, infecting over 350,000 people and changing the day to day lives of billions. And COVID-19’s impact is not limited …

Covid-19: A monitoring and evaluation guide for communicators

By Jennifer Sanchis, If you are following a crisis comms plan and are trying to keep up with the rapidly evolving Covid-19 crisis, this article is for you. It’s been great to see the PR community come together in the face of the Covid-19 crisis. Despite the challenges, I have found the discussions prolific and …

The B2B C-Suite can no longer afford to ignore social media

By Sarah Park, According to a Brunswick Digital Report, over 50 percent of S&P 500 and FTSE 350 CEOs have no social media presence and the 48% that do, have poor posting records with only one in four posting in the past 12 months. That these companies have achieved global success without their C-Suite feeling …

One priority for us all

Business and the biggest brands are facing one of the toughest moments in modern life. This is uncharted and unprecedented territory despite all the planning and preparation we may have done. Companies and organisations are facing pressure like they have never seen. I think it is safe to say have never seen because of the …