Why is tone of voice so important in corporate communication?

How can you create an effective tone of voice in your corporate comms? What does that mean? What does good look like? So many questions! But what are the answers? Today I have a guest post for you by Jaime Cox @compellingcopy_, she’s a freelance Copywriter and Editor, specialising in digital content. As well as …

Highway to Discomfort Zone: Farrah Storr on creativity

By Niki Wheeler, If you’ve ever ‘done the PR’ for a media org, you’ll be working at a breakneck speed with comms, editorial and commercial teams to publicise scoops / salient features, special reports, supplement relaunches, partnerships, conferences, digital innovation or brand campaigns via non-competitive outlets, specialists and of course, social. You’ll also be getting …

Countering trolling as a communication strategy

Don’t Feed the Trolls is a primer on dealing with hate-filled online trolls published by the Center for Countering Digital Hate. It’s an important piece of work. Trolling is not a random activity. It’s a planned communication strategy used to attract attention to a cause. Its goal is to generate outrage, spread misinformation and attract …

Avoid these 5 mistakes to make better videos for your brand

By Emma Baker, Creating strong and engaging video in-house can seem daunting. So learn how to avoid and fix these common mistakes to take your smartphone video production skills to the next level. Mistake #1 Making a video with no clear message We know video is important so we set out to make one at …

Unplug and look after your mental health

Having spent three days on a campsite for Comms Unplugged 2019 I wanted to share my thoughts on why the unconventional event is a must for all comms people. It’s not like any other conference you’ll attend. The main difference is pretty obvious – you camp, rather than stay in a hotel. But until you …

#Hacked – even @Jack is not safe from hackers

By Hanna Basha, Partner at Payne Hicks Beach, Almost every company has a Twitter handle. Many companies also run accounts for their key figureheads to make communication feel more personal. However, Twitter is not without security concerns. Jack Dorsey’s Twitter account was hacked recently with the hackers posting offensive, ugly and racist tweets. If the …