Party Conferences and Communication part 1; the Liberal Democrats

In the first in a mini-series, Paula Keaveney MCIPR explores the importance of the Party Conference season in communicating with party members and the wider electorate.   Party political conferences are about more than a get together. They are opportunities for a party to communicate to a wider world as well as to some of …

The Value of Public Relations

If you tell others over and over again that you know what you’re doing, that you’re committed to be the best you can be, and that you understand the strategic role Public Relations plays in business, you might get somewhere. But, when a business leader such as Heathrow Airport’s CEO argues publicly that Public Relations and Communication …

Getting Chartered. Is it worth it?

By Anne Marie-Lacey   I’ve been a Chartered PR practitioner for a little over a year now, and still look back on the day with fond memories. In fact, it was only yesterday I was chatting with a peer who is preparing for her assessment day, and I was recounting my experience of what the …

Why internal communication strategies matter

How are internal communication strategies designed and implemented? Why do they matter? Today I have a guest post for you by Lisa Pantelli @lisapantelli. She’s an award-winning employee engagement and internal communications specialist and Director of Become. Lisa says she is passionate about gathering and interpreting employee-led insight to develop strategies to drive positive change. Sounds …

How’s Business? Turning an icebreaker into an opportunity

By Niki Wheeler, Director, Launch, How’s business? The question of the urbane networker at a drinks party or conference, over dinner once you’ve done the ordering or before you talk specifics in a meeting. This opener is the corporate equivalent of ‘how are you?’,  more professionally geared than ‘what have you been up to?’ and the …

London Fashion Week influencer marketing: getting it right

How can fashion brands maximise their impact via influencer marketing? London Fashion Week starts tomorrow (14-18 September).  The 68th edition features 80 on-schedule designers; 54 of them hosting catwalk shows, 26 presentations and more than 20 events. The fashion industry is big business, for the economy. Last year it directly contributed  £32.3billion to the UK GDP ($41.8billion). At this London Fashion Week – in …

The Politics of Infrastructure Has Changed… For The Worse

The announcement of Crossrail’s delay and cost overruns have been accompanied by ongoing media stories about similar issues with HS2. Such failures will undermine political and community support for infrastructure projects and something has to be done. It has to be remembered that both projects built on the hope and optimism generated by the Olympics.  …

Get Chartered – why I did it

By Daniel Gerrella, My original career plan was to go into journalism. I studied it at degree level, secured my NCTJ qualifications and did work experience at both a press agency and a local newspaper. An elective module in PR and a meeting with an agency head changed my mind. I was enthusiastic about the variety, …

Is PR the Answer to the Demise of the High Street Retailer?

I can’t deny it, I hold my hands up and admit that when it comes to retail purchases I would sometimes rather log on to my Amazon account and select the next-day delivery option than contend with my local high street where parking spaces are few and far between, not to mention the limited choice …