The Rise (Again) of Parliament and its Impact on Public Affairs

The importance of Parliament is increasing. Taking back control means that public affairs campaigns need to focus on Parliament and not just treat it as somewhere to hold events. With strong and stable majority long-term governments came Parliamentarians that followed the lines set out by the party leadership. Patronage was strong and Prime Ministers could …

Misleading online ads the tip of the iceberg

By Paul Owen, Account Director, KRPR   The decision to crackdown on websites that advertised misleading discounts on hotel rooms has been praised by a leading digital marketing agency, but they warn the scale of the issue is much larger. Experts at Fat Media say there are still major issues surrounding the use of backdoor online advertising …

What can the comms industry learn from the most romantic time of the year?

By Niki Wheeler, Director, Launch The windows of nearby Regent Street are bursting with hearts and flowers. E-alerts are flooding in-boxes with deals on branded fizz, perfume, lingerie and sparkle. Social feeds are also positively rose-tinted as influencers and mere mortals capture insta-friendly shop fronts and interiors. Yet, with a ‘calamitous start to the year for …

Comms Strategy: What Can We Learn From Brexit?

By Carolyn Lochhead Reflect on your day so far. Even if it’s early, you’ve probably handled many different issues. Perhaps you’ve coerced children out of bed, checked the day’s headlines or navigated busy traffic. You might have taken phone calls, chaired meetings or made decisions about priorities big and small. Comms people are busy, and it …

Clash of the streaming titans

By Sam Munton, Netflix- the streaming giant has long been untouchable and on its own in the streaming market, with its main competitors unable to get close in terms of numbers and dominance of the market. The company recently announced that its year end subscribers total 139 million, and estimates it now has 10% of all …

Broadcast PR Campaigns Amidst Brexit

By Arthur Perkins, And just like that, January 2019 and all the broadcast PR campaigns about health and resolutions, has come to an end – over in a flash (or maybe not for those whose month has been drier than others). February often seems quite frantic and by March, ordinarily, the year has found its regular pace. Not this year though… Brexit. Yep, the buzz word of the …

The Perfect PR Agency – the stuff of fiction?

By Laura Wilkinson-Rea, So the question is; does the perfect PR agency exist? Having spent much of my career being the client in the in-house communications team, I can categorically say that there’s no such thing as the perfect agency. To have the perfect agency you need to have the perfect client. And sadly although …

Fyre Festival: Influencer Paradise Lost

By Babs Watson, Director of Brand and Content, Launch, You will have heard the descriptions of the Fyre Festival by now; ‘When Hunger Games met Coachella’, ‘Lord of the Flies with Instagram’, or my personal favourite; ‘Like the Trump administration – a mess made up of frat boys, who were trying to pull off a house …

Why compliance is the key to professionalising influencer marketing

By Sarah Burns,  The Competition and Markets Authority (CMA) recently announced that 16 influencers, some of them among the biggest names in influencer marketing, have agreed to be completely transparent and tell their followers upfront when they have been paid to promote the products they feature in their posts. Although the CMA didn’t comment on whether …