It’s nothing personal: Why you need to turn off personalised search

Stone Junction’s marketing executive, Tasha Bodger, explains why getting personal with Google can be bad for business. Most of us would rather Google didn’t check our online search history; but for a media-savvy business owner or anyone downloading bootleg footage of the new Lion King, it can be more than just an inconvenience. Personalised searches enable …

How brands can navigate China’s livestreaming market

Balvinder Kataora, Marketing Executive, Comms8   An astounding 98% of people in China experience the internet through their mobile phone, which instantly makes over 800 million users a formidable cohort for marketers to tap into. When combined with the steady growth of the Chinese middle-class it is clear to see the business opportunities waiting for …

Government needs to look, listen and learn

By Mandy Pearse, FCIPR, Chart PR  It is high time that government looked, listened and learnt from the innovative PR practice in local government instead of telling Councils how to communicate with their citizens. Taking Hackney Council through the courts to stop it producing a fortnightly council newspaper is a clear example of dogma versus evidence. …

Seven reasons why being on a board is good for your career

By Christine Bowles, Head of PR and Marketing, Renaix and Fiona Hathorn, Managing Director, Women on Boards UK. CIPR members have many of the capabilities that community and business boards across the UK are looking for right now. Good boards will be doing a skills audit and looking for the qualities you could bring rather …

Agency lessons from startup land

Since leaving the world of traditional PR agencies, I’ve seen the startup world from nearly all angles now: writer, in house at a scaleup, my own agency, head of comms at a Venture Capital (VC) —  and the more distance you gain from the agency community, the more clearly its foibles reveal themselves. Considering everything …

How poor communication can destroy employees’ trust

How trustworthy is the culture of your organisation? Do employees believe your leaders to be credible, trustworthy and authentic? How does the level of trust impact your company’s culture? Earlier this year I wrote about the latest Edelman Trust Barometer and how it revealed ‘My Employer’ topped the 2019 barometer. Trust has changed profoundly in …