Challenging trust and reputation: BledCom19

Every summer, around 150 people gather in the Slovenian lake resort of Bled for a two-day long speed dating spree in PR ideas.  BledCom sessions are only ten minutes long – quite a challenge if you have spent seven years researching something and have a lot to share. Over two days I attended 36 sessions, …

Be a CMO. Not a Copywriter

Are you a CMO or a copywriter? Because here’s the thing, it’s not about job titles but mindset. With more and more copywriters joining the market and AI tools now able to write basic articles, you need to offer more than just ‘copy’. Clients need someone who’s able to strategise, solve their problems, and deliver …

Reputational risk, the NHS and Amazon’s Alexa

Did NHS satisfy itself that Amazon’s Alexa has all the possible systems in place to guarantee ‘a safe space’ for those seeking medical advice from the NHS? That is a very simple question yet the most important one, I could argue, that NHS’ recent announcement mentioned nothing about. And it should have. What was supposed to be a …

How to use a podcast for internal communication

Are you using podcasts inside your organisation? They have had a huge surge in popularity and are rapidly growing. But are they the latest shiniest thing (or “comms bling” as I call it) or something we need to seriously consider? Deloitte has just wrapped season one of The Green Room podcast, lead by Internal Comms …

Improve your writing style with help from a machine

Hemingway is a proof editing tool. It helps simplify and improve the comprehension of your writing. Good, concise writing uses a set of rules that we learn at school. It can take years of practice to achieve mastery through practice and coaching. It’s an area where machines can help improve the quality of your work …

Public Relations Research: Thinking Outside the Box at BledCom

A public relations research conference is a good place to test some of the assumptions underlying practice. BledCom, an international public relations research symposium that has just finished its 26th annual meeting in Bled, Slovenia, stirred up controversy by questioning the practice’s interests in trust and reputation. Do these topics really merit the importance attached …

Social Media and employee engagement

By Katee Dias, You only need to look at the celebrity world to find some very recent examples where an individual has lost their job and damaged their reputation by making a thoughtless social media post. Danny Baker tweeted a picture of a chimpanzee and made reference to the royal baby. This was interpreted as a …

How to plan your Internal Comms budget

Are you responsible for the Comms budget in your company? How do you plan and how do you measure what you do? Today I have a guest post to help you know what other professional communicators are doing and an invitation to participate in a survey. The article has been written by Anthony Bernard-Sasges, Specialist in Research …