Warning: A non-numeric value encountered in /var/www/vhosts/influenceonline.co.uk/httpdocs/wp-includes/SimplePie/Parse/Date.php on line 694

Warning: A non-numeric value encountered in /var/www/vhosts/influenceonline.co.uk/httpdocs/wp-includes/SimplePie/Parse/Date.php on line 694

Warning: A non-numeric value encountered in /var/www/vhosts/influenceonline.co.uk/httpdocs/wp-includes/SimplePie/Parse/Date.php on line 694

Warning: A non-numeric value encountered in /var/www/vhosts/influenceonline.co.uk/httpdocs/wp-includes/SimplePie/Parse/Date.php on line 694

Warning: A non-numeric value encountered in /var/www/vhosts/influenceonline.co.uk/httpdocs/wp-includes/SimplePie/Parse/Date.php on line 694

Warning: A non-numeric value encountered in /var/www/vhosts/influenceonline.co.uk/httpdocs/wp-includes/SimplePie/Parse/Date.php on line 694

Warning: A non-numeric value encountered in /var/www/vhosts/influenceonline.co.uk/httpdocs/wp-includes/SimplePie/Parse/Date.php on line 694

Warning: A non-numeric value encountered in /var/www/vhosts/influenceonline.co.uk/httpdocs/wp-includes/SimplePie/Parse/Date.php on line 694

Warning: A non-numeric value encountered in /var/www/vhosts/influenceonline.co.uk/httpdocs/wp-includes/SimplePie/Parse/Date.php on line 694

Warning: A non-numeric value encountered in /var/www/vhosts/influenceonline.co.uk/httpdocs/wp-includes/SimplePie/Parse/Date.php on line 694
INFLUENCE - Editor's Picks Archives

Employees: last line of cyber defence or the weakest link?

By Corinne Linskell. The combination of increasingly sophisticated cyber threats and the vast numbers of people working from home during this coronavirus era, means it has never been more critical to put people at the heart of keeping information safe. Information is a core asset of most organisations and employees, customers, clients, patients, regulators and …

Why and how to become a chartered PR practitioner

By Christina Yang. Since I posted about my CIPR chartership assessment on LinkedIn, I’ve received huge congratulations from my engineer friends on upcoming pay rise and promotion – I’m working for an engineering consulting firm and this happens to the engineering profession. I’ve also received many enquiries from my friends in both PR and engineering …

Think Ahead To The Next Election

It is always worth considering some options for the future so that you can plan for them. Some will come to pass, others will date quite badly. But thinking ahead to where policy and Government may go can help you gain a tactical advantage over others. There is always a danger of thinking in a …

Can you tell your story in under a minute?

By Gordon Glenister, global head of influencer marketing at the Branded Content Marketing Association. Covid19 has allowed many organisations to review what they do and how they do it. And that includes all the processes, the people, the products and  the services offered. Do we communicate our message in  the most effective way. So many …

Brand Building in The New Normal : WTF Do We Do Now?

By Siobhann Mansel,  Brand and Marcomms lead at MakeItGood.io. ‘The New Normal’ has officially replaced ‘These Unprecedented Times’ as the #covidcatchphrase of the moment. A sort of loooong moment that doesn’t seem to have a full stop. “What even is the new normal?”, you may well ask. Because what was normal in April was a whole …

Influencer marketing brand safety: four things you must plan for

By Alec Harden-Henry, Commercial Director, Influence Network. In an influencer marketing benchmark report for 2019 79% of respondents said that brand safety could either occasionally be a concern or that brand safety was always a concern when it came to their influencer marketing. That leaves 21% of respondents who don’t feel as though brand safety …

Why PR & Marketing professionals should join a charity board

By Ettie Bailey-King, Marketing Director, Getting on Board. If you’re a communications, marketing or PR professional, you’re surrounded by people with skills like yours. Your world is full of brilliant writers, creative thinkers and savvy strategists. As the old joke goes: two fish are swimming by when they meet an older fish who nods at …

Beware Damaged Political Relationships

The Covid period has been challenging for engagement with Government. Many organisations have had to fight hard for support. As we enter a different phase there may be damaged political relationships that need to be repaired. The ways in which support, particularly financial, was secured varied between sectors. Some appeared to be higher on the …

Is it time to talk about something else?

By Alberto Lopez Valenzuela, Founder and CEO, alva. The big question on the lips of many corporate comms leaders after three months into Lockdown is simple: when (oh when) can we talk about something else? Companies have been reticent to talk about subjects other than COVID-19, but this is now starting to shift, albeit slowly. The global events that …