What should Theresa May do next?

So, is a victory by 83 good or bad? Is there any hope of new concessions from Brussels? Is Parliament likely to agree on anything soon? The answer to questions two and three looks to be no. The answer to number one is “it depends”. And there, in a nutshell, is one of Theresa May’s …

Agency impact: 6 months into our 4-day work week

By Rich Leigh, It’s been just shy of six months since we started our four-day work week, without cutting staff pay. We trialled it first for six weeks, then announced it would be permanent in early September. I got a lot of variations of the question, ‘but you’re a business owner… isn’t this a TERRIBLE business decision!?’. Six months in …

Internal Comms predictions for 2019…

What’s going to be hot over the next 12 months? What will the trends be? Every year I contribute to various articles in the industry press to share my predictions, so I thought I’d share them here first. Spoiler: It’s not robots. I also invited my network to contribute to this article, thank you to …

How To Win Political Trust

Building relationships of trust with policy-makers is at the heart of public affairs.  But how can you build those relationships? It is important to appreciate from the outset that, just as with any other relationship, time and effort needs to be invested.  Sometimes the policy-makers may feel like a very needy friend but if you …

How To: Do a Conference

By Niki Wheeler, Director, Launch, A conference is defined as ‘an event, sometimes lasting a few days, at which there is a group of talks on a particular subject, or a meeting in which especially business matters are discussed formally.’  Worth putting your OOO on for? I worked with a visionary ‘conference guru’ called Brendan …

Ploy or Placement? The Realities behind the Iceland Christmas Ad

By Paul Herbert, Christmas ad furore “a genuine case of serendipity, not a cynical PR ploy” commented Iceland’s managing director Richard Walker in response to media reporting of the company’s failure last month to secure clearance for the broadcast of its Christmas ad. The Ad featured Rang-tan, a young cartoon orangutan who sets up camp in …

Pretending to be the boss: Tips for ghost tweeters

By Nicola Rossi, To ghostwrite convincingly you need to do more than just string a few words together. It takes empathy and imagination as well as a good grasp of the facts. In corporate communications, taking on the persona of a business leader, and delivering an authentic story, is a common task. One that requires a …