The role of founders in doing things differently

Agencies are fundamentally about ideas. But not just the ideas you sell to clients. Once I moved to work in startup world, it very quickly became apparent to me that the way agencies are run is iterative of decades-old processes, rather than designed for today. I think part of this is about the ways in …

What Would The Cummings Reforms Mean For Public Affairs?

Dominic Cummings’ plans for a radical overhaul of government has set pulses racing. For the first time since Mrs Thatcher had a go in the 1980s, the traditional workings of Government could be seriously challenged. But what would such changes mean for public affairs? Cummings’ blog on the proposals being considered secured plenty of media …

Eight key influencer marketing trends in 2020

By Rohan Midha, Managing Director of creative influencer marketing agency PMYB. In 2019, for the first time ever, digital ad spend overtook traditional. And, with 59% of marketers planning on increasing their influencer marketing budget next year, it’s fair to say that in 2020 the power of influencer marketing will increase once again. Here’s my breakdown …

Reflections on reputation: 6 brands to watch in 2020

By Ollie Druttman, As a youngster growing up in London in the 90s, big brands were powerful, influential, and seemingly indestructible. All pocket money was promptly deposited at HMV, which was literally the cornerstone of the Ealing high street. Disney represented Saturday morning cartoons and the contents of the video shelf at home. The Royal …

Gender pay: BBC controversy highlights reputational risk

By Antonia Welch, It could one day end up as a PR case study: an organisation which prides itself on its progressive credentials and has been known to lecture its audiences on diversity and equality issues loses a discrimination case brought against it by one of its own employees. The damning unanimous verdict is that the …

It’s Twitter’s job to deal with its abuse problem, not its users

By Andrew Rowley and Shauna Madden, PR Account Managers at integrated creative agency, ilk, Over recent years Twitter has consistently come under fire for doing very little to handle the abuse on the platform. While anonymous abuse or ‘trolling’ is on the rise, only a tiny fraction of online abuse happens on Facebook or other …

Does the UK need its own PR Museum? 

I’ve been mulling over this question for several months now. PR’s history at practitioner level is not widely understood and therefore unappreciated. PR professionals, like their marketing cousins, tend to be future-biased; we obsess about trying to understand what’s coming next, while neglecting the knowledge, wisdom and value of what came before. There are exceptions, …

PR representation – and why it matters

By Aimee Postle, CIPR Midlands Chair, The current State of the Profession survey is out in the market for research now (don’t forget to complete and have your say! – https://www.cipr.co.uk/stateofpr) but last year’s figures showed an upbeat and growing industry, albeit one facing a series of challenges around mental health, the gender pay gap …