PR: The Persuasion Game

By Ashley Carr, Founder and Managing Director of Neo PR. With most forms of marketing either in decline or at least going through a dramatic refocus, PR remains steadfast as the one-to-many communication method for businesses. Indeed, as a resurgence in the consumption of news – especially local news – and with an audience sat […]

Psychologists now the most sought-after experts by journalists

By Andy Barr, CEO of digital marketing agency 10yetis. Newsjacking is an integral skill for any digital PR agency, and more recently (in the last five years or so) has arguably drawn level with meticulously-planned campaigns in terms of its importance. Now, more so than ever, the news agenda is fickle and everchanging – as are […]

Is your communication just wallpaper?

How do we know if the carefully crafted communication that we have developed is really reaching its intended audience? The truth is we don’t often know because we don’t check. Evaluation is still one of the most critical elements of communication and something that can be overlooked when people are busy. What is clear though […]

A Reshuffle and Public Affairs: The Real Story

We can all get very excited about who is ‘in’ and who is ‘out’ during a reshuffle. But beyond the personalities involved, the real implications are for policy. Those in public affairs need to look behind the headlines and seek out the consequences. Anyone with even a passing interest in politics can find a reshuffle […]

Reputation data can be a lever for strategic organisational change

Steve Shepperson-Smith has had a career of over 20 years in PR both in agency and in-house. For the past decade he has worked in global corporate communications roles and is a Director of the Chartered Institute of Public Relations. Here he looks at the importance of reputation measurement in the work of PR professionals. […]

Have we made progress on Diversity in PR?

Would you benefit from a safe space to listen, reflect and contribute to diversity conversations that are happening behind closed doors? If so, you’re in the right place. I invited Priya Bates to share news of the upcoming Diversity in PR conference with All Things IC’s readers. The conference is taking place online on 14 […]

The Media, The Newswire, and The Fake Press Release

By Tricia Fox. It was only a matter of time after the explosion of that new phenomenon, fake news, that we were to get an uptick in the next best thing which is the fake press release. This week the media was buzzing with the news that cryptocurrency litecoin was going to be accepted as a payment […]

Making Your Campaign Memorable

Half the battle when undertaking a public affairs campaign is ensuring that it is memorable. Without thinking about how best you can do that, your campaign will fail to deliver the influence you are seeking. We must appreciate that, at any one time, there is a lot of public affairs taking place. Much of which […]

In Turbulent Times, PR In Brazil Must Educate As Well As Inform

By Patricia Zylberman, Senior PR Consultant, Sherlock Communications. The recent Olympic and Paralympic Games in Tokyo proved a welcome distraction to the myriad pandemic and political problems prevalent here in Brazil. They also prompted me to wistfully reminisce about the last Games and how different everything seemed when Rio 2016 was in the spotlight. Back […]