Finding calm in a global crisis

The world of work is not always local. Many organisations operate globally with head offices located in one country and satellite offices in others. Technology today means we are connected no matter what and since the beginning of the global pandemic, working anywhere (at home mainly) has been made possible because of the technology we […]

From CBE to Socially Mobile

Everyone can give back, even in the tiniest of ways. From being little, my Mum taught me that you don’t need to have much to help others.  In our house, that might have been giving someone a bed for the night or surrendering something to allow someone more in need to have it. It’s an […]

Change but not the same: Summer edition of Influence out now

The Summer 2021 edition of Influence is out now, featuring a very special cover designed by the winner of our ‘PR and Parenting in a Pandemic’ competition. Change management is an important part of the public relations skills set. That has certainly been put to the test over the past 12 months. All the changes we, as […]

Summer of sport: How Creators can influence the modern football audience

By Aimee Howells, Business Director at TAKUMI. Football is one of the nation’s most treasured sports – it’s fair to say that Euros 2020 has been a long time coming. The 2018 World Cup feels like a distant memory when the pubs and streets were filled with fans uniting over their love for the game […]

Getting chartered: A guide for young PR professionals

By Claire Simpson, Communications Consultant at Hard Numbers. Back in April I became a Chartered PR professional. It was a huge confidence boost and validation of my work. But I’d be lying if I said it wasn’t a huge relief too. I’d taken a leap of faith by going for chartership early in my career. […]

How to Manipulate PR: Does the Hotel California Exist?

By James Knight. Manipulating PR to your own ends is not new, however one example came to mind recently, how a little story becomes a million dollars through very clever PR. My story came back to me while watching Sky Arts’ The Eagles in Concert at The Forum at Inglewood, Los Angeles. They played for […]

Game, set and match

There is an unanswered question that exists: what do we want from or expect of our media? It has been much debated and discussed but with no universal agreement. The situation with Naomi Osaka, who has withdrawn from the French Open, raises many issues. In a statement she talks about suffering with depression and anxiety, […]

Online safety bill – a step in the right direction

By Yuval Ben-Itzhak, President at Socialbakers.  Announced as part of the Queen’s Speech, the UK government has outlined a draft legislation to improve internet safety, titled the Online Safety Bill. This bill is set to tackle harmful content online, including online trolling and misinformation. Under the proposals, big tech, social media firms and other digital […]

Virtual networking group set to keep comms pros connected

By Ollie Tunmore, Senior Account Executive at Spa Communications. At the point of writing this article, it has been 463 days since I attended my last physical industry event, 458 days since my last in-person client meeting and 443 days since my last trip into an actual office. I’ve been working the entire time, but […]