How to measure internal communications using a simple learning model

Measurement is something that features on a regular basis at many communication conferences but yet no one seems to have found the magic formula. Committee member, Debbie Aurelius, shares a model that has worked for her in the past  and she has kindly shared her thoughts behind it.  Measuring and demonstrating the value of internal communication is …

NHS lessons on internal comms

It’s clear that the current workforce challenges facing the NHS are prompting deeper and more urgent thinking by comms teams, if the number of sessions devoted to internal comms in the past six months is anything to go by. A focus on internal communications has been a feature of almost every seminar or presentation that …

From Dissertation to Director: Are Millennials Manageable?

By Gemma Spinks, Millennials make up a huge chunk of our current workforce, not to mention the amount of successful startups that have been founded and are thriving by savvy Millennials. So, how can businesses engage and retain the workforce that is key to the success of their business? Business owners must look to embrace …

Be Prepared To Defend Yourself

Not all political comment is welcome and sometimes politicians simply get things wrong. But don’t sit back, think about your reputation and defend yourself. There can be a tendency to steer away from responding to a politician. The risks can be considered too high when balanced against the often limited upside. A ‘wounded’ politician can, …

Are your employees masters of seduction?

By Claire Walker, Group CEO, Firefly Communications, So, now we’re in the last week of January how are your New Year resolutions doing? Still on track or consigned to history? Mine rarely change year-on-year, but not so long ago I did have a particularly scary one – start dating. And I was in my 50s …

‘Creativity will get us out of this mess’

Those were the words of Frederike Magnussen, co-founder of A Plastic Planet, the charity which provided the brief for this year’s Creative Shootout finalists. A Plastic Planet’s aim is to provide consumers with the choice to go plastic-free while shopping and the Shootout brought some of the most creative agencies in the UK together to …

Keep it real – marketing universities post-Brexit

In a competitive and uncertain market, universities must satisfy international students’ search for authenticity. By Emma Leech, Few vice-chancellors will be welcoming 2019 with open arms. Headlines in early January warned that a no-deal Brexit was the “biggest-ever threat” to universities, citing the potential impact on research and the downturn in applications from the European Union. There are …

Why comms pros should act up

By Niki Wheeler, Director, Launch, Sitting in the audience at the final of the ‘Creative Shootout’ at BAFTA truly reinforces the links between presenting creative and treading the boards. Swanning past the eponymous masks before sitting in seats dedicated to some of the world’s most illustrious luvvies sets the tone.  Then the lights go low, the …