Digital detox: Could a tech backlash derail your comms strategy?

By Alexander Garrett, “Is the digital detox set to be 2019’s biggest health fad?” asked a recent headline. The hashtag #DigitalDetox was used 100,000 times on Instagram in 2018, and a wave of recent communications campaigns have capitalised on the trend. In November 2018, Vienna’s tourist board launched Unhashtag Vienna, a campaign encouraging visitors to …

EU Election Manifestos: Unread, but still important

As polling day in the European elections (23 May)  gets nearer, I am writing a series of articles about the messages and communications techniques involved.  Today I am focusing on that staple of elections – the party manifesto. Despite the, sometimes lengthy, arguments about phrasing and content, virtually no one actually reads manifestos. No one, …

How long should my video be?

Duration is a fundamental consideration when planning a video for your organisation or client. But how long is good? The answer depends partly on what we think our audience wants. Sometimes that’s a vague instinct for ‘short and sweet’, involving a focused punchy set of messages or a crisp story tell. Traditional TV news stories …

The influencer marketing industry in 2019

By Adam Williams, CEO of Takumi, It was a rocky start to the new year for Instagram and the influencer marketing industry. In January, the release of two high profile documentaries around Fyre Festival, whose promoters had used influencer marketing to ‘catfish’ consumers, only for the event to spectacularly – and very publicly – fail. With …

The future has no time for the timid – AI will Super You!

By Kerry Sheehan, Chart.PR, AIinPR Vice Chair, If you fancy knowing how AI will help make a super PR you, Superhuman Innovation: Transforming Business with Artificial Intelligence is a fascinating account of how artificial intelligence and machine learning enhance companies’ and brands’ capabilities to innovate and deliver superior products and services. Many books talk about AI, as …

Parties launch for unexpected elections

Later this month we have an unusual, and potentially defining, political event. In previous years, the five yearly European Elections have been low-key. Most parties have run campaigns about anything but Europe. Many voters haven’t bothered to turn out. Electoral regions have been too big for any real sense of a constituency link. And the …

Privacy isn’t necessarily a good thing

Facebook is building a private version of the internet. While that may be good for personal privacy, it’s a threat to public conversation. Facebook’s big play at its F8 developer conference this year was privacy. CEO Mark Zuckerberg admitted in a keynote speech that it’s an area where the social media firm has a lousy …

When PR Threatens Reputations Instead of Protecting Them

“You have loads of idiots representing your industry and they make others look bad.” Succinctly put and sadly true of Public Relations. This is what a journalist friend said after sharing with me the last bad press release he received earlier yesterday (1st of May 2019) from a PR agency. He shared that entire ‘media pitch’ …

Bringing brand values to the centre of the conversation

Sexual harassment, data security, gender equality and diversity – these are all issues which are influencing brand image and purchasing decisions the world over. Hotwire talked to marketers, business decision makers and consumers globally to understand how high-stakes events are shaping buyer-perceptions, both business and consumer. Matt Cross, Hotwire’s Head of B2B, EMEA, discusses the …