Social Leaders: The Growing Importance Of Executive Communications

There has long been talk about the need for organisations’ senior leaders to embrace more social forms of communication. The evolution of social media channels towards more publishing-centric models has meant that it is now more important than ever for executives to be mindful of their online presence. The opportunities that modern, social and digital-led …

What the reshuffle means (and does not mean) for public affairs

The Prime Minister’s efforts to refresh her team has met with a mixed reaction but aside from the day-to-day politics, what does it mean for public affairs? The reshuffle was initially focused on refreshing the Conservative Party itself and helping it recover from the perceived weaknesses of the General Election campaign. So CCHQ has been …

GDPR and the movie maker

New strict data protection laws are due in this May.  What are the implications for the growing army of DIY video makers working in public relations and communications? You might be forgiven for thinking that videoing someone is as easy as pushing a camera or smartphone in their face and pressing Record. But it’s not …

Can we really trust social media to deliver the news?

By Toby Britton, A recent study cited that 51% of people with online access currently rely on social media as a news source. With these figures set to increase as social media platforms continue to grow in popularity, can we really trust this medium to deliver reliable, quality news, or is there good reason to …

Public Relations in 2018 – five risks

After a couple of years of economic, political and social turmoil you might be fooled into thinking 2018 is going to be a comparative walk in the park. There are some big challenges on the horizon but, with some careful thought and planning, these can be professionally negotiated. Here are five things that should already …

Make it don’t fake it

It’s incredibly easy to fake followers and engagement on social media. It’s a significant governance issue for the platforms and public discourse. This blog post starts with a hefty disclaimer. I do not condone any activity that fakes or manipulates social media discourse. The activities described in this post were undertaken with the sole purpose …

GDPR considerations for internal communications

GDPR is one of the most prominent regulatory changes coming up in 2018. CIPR Inside committees members Janet Morgan, Helen Deverell and Jenni Field have created a guide for internal comms professionals in handling its implementation. What is GDPR? The General Data Protection Regulation is a piece of EU legislation that will supersede the Data …

Ten Questions To Ask Yourself For 2018

Taking the opportunity of thinking ahead to what might happen in the coming year provides a useful opportunity to double check your public affairs strategy. In a period dominated by the discussions over Brexit, it is also critical for business planning. So what are the 10 big questions for 2018… Will there be a General Election? …