It’s Not Just About the Written Word

Often public affairs is focused on the messages and briefing papers but sometimes it can take more than words to convince an audience. Be prepared to think beyond the written word. Of course, the written word is important. Politicians, and especially civil servants, can be quite traditional in their approach. They like and appreciate briefing papers …

Liverpool FC: Champions of CSR

Liverpool football club is tackling local poverty through its Red Neighbours community campaign Football has come far since the advent of the Premier League in 1992, turning from a sport of muddy pitches and local lads into a global business where the average top-flight player earns more than £2m per year. This has led some …

Artificial Intelligence: Lack of knowledge in marketing and PR is an ethical issue

The hype surrounding AI is unhelpful. Professional communicators must act ethically and improve their knowledge. AI is being used as a marketing label to market and sell technology products and services. It’s the latest shiny new thing in technology since blockchain and cryptocurrency. A report published last week by venture capitalist MMC Ventures found that …

How will workplaces evolve in the next 5 to ten years?

By Gemma Storey, As businesses look for new ways to remain competitive, we’ll see more of them looking for ways to help employees become more efficient, healthy and focused. Employees won’t see flexibility as an optional extra anymore – they’re already starting to see it as a standard benefit. If your work’s great and you complete …

Women in PR NI marks milestone first year with International Women’s Day event

To mark its one-year anniversary, Women in PR Northern Ireland, has organised an afternoon event in the Long Gallery, Parliament Buildings, Stormont on International Women’s Day, 8th March, featuring US Consul General, Elizabeth Kennedy Trudeau. In conversation with former BBC correspondent-turned PR pro Natasha Sayee, the US Consul General, who took up post six months ago, …

White saviour row strikes at the heart of influencer relations

When Labour MP David Lammy tweeted: “The world does not need any more white saviours” in response to an Instagram picture posted by documentary maker Stacey Dooley of her holding a young Ugandan child, it unleashed a row about whether charities need to change their approach to influencer relations. Here six experts weigh in on …

The pitch is dead, long live the pitch!

By Laura Wilkinson-Rea, I can still remember it now, frantically hitting ‘function F7’ on my laptop hoping that our 50+ slide Powerpoint would somehow miraculously appear on the big screen in the boardroom where we were about to pitch to a prospective client. Nowadays I find myself on the other side of the table and being …

E-newsletters that click

Build a company-wide email that people actually want to read By Alex Benady, At precisely the same time every second Thursday, a ping emits from the computers of the 132,000 employees of global pharmaceutical giant GSK. The alert heralds the arrival in their inbox of the latest edition of the company’s newsletter, Your GSK News. …

Change and collaboration

“Competition is really tough, but if anything collaboration is even tougher” Now there is a quote that made me snap to attention. It felt like the start of a really interesting story and at the same time something that struck to the heart of a universal truth. While the future of local services is undoubtedly …