Test Perceptions: Or Fail in Public Affairs

Some public affairs campaigns fail.  It is, however, the consideration given to why the campaigns fail that is one of the most valued techniques in public affairs.  Without this re-evaluation campaigns will continue to fail despite effort and resources. It may seem obvious to incorporate lessons learned, but too often the same approach to campaigning …

‘Ambush marketing’ alert!

During major sports events, non-official sponsor brand owners will start to consider actively pursuing ‘guerrilla or ‘ambush marketing’ tactics as they seek a free ride on the back of major events such as the Commonwealth Games in Glasgow, FIFA World Cup in Brazil, the Tour de France or the Wimbledon Tennis Championships. But like so …

Marketing 101: How to get your timing right

One of the most common mistakes small business owners make, is that they try to force things to happen too soon. The challenge with wanting things to happen too soon, is that too soon is… too soon! Even if you are in a hurry, launching your product or project when it is still full of …

Who has the UK’s best corporate reputation?

The UK’s leading and most well regarded corporate reputations were unveiled in London as the results of Reputation Institute’s RepTrak Pulse study were announced at the Institute of Directors (IoD). Who came first and why? I spotted an article by ex-CEO of the Chartered Institute of Public Relations, Jane Wilson, @thatwilsonwoman, on her personal blog about #ukreptrak, …

Social media in crisis communications: It’s not just about speed

Crisis communication is increasingly focusing on social media but too often the emphasis is on speed. Instead, it is necessary to draw breath before responding and not get too carried away with what is really just a communications tool. Just looking to respond quickly disguises the multiple impacts that social media has on reputation – …

Protest PR: How comms should answer cuts questions

You’re a public sector PR person and you’ve got to answer a question from the media about cuts, what do you do? Forecasts say there will be 40 per cent job losses in some areas of the public sector with £3.3 billion being taken from the voluntary sector over a five year period and £20 billion coming from local government and £15 …

Google ‘right to be forgotten’ ruling is win for reputation management but likely unworkable

Europe’s highest court, the European Court of Justice in Luxembourg ruled on Tuesday that Google must delete “inadequate, irrelevant or no longer relevant” data from its search results when a citizen requests it. The court’s landmark decision will enable individuals to ask search engines such as Bing and Google, to remove links to information in …

Why is social media training so vital for every PR professional?

Let’s look at the evidence. Survey after survey over the last 6 months points to a profession that is seeing an ever greater share of its roles and responsibilities devoted to social and digital media management. The CIPR’s recent State of the Profession report pointed to a continuing rise of converging responsibility for this area (60pc in …

Get your voters out electronically

It’s not a surprise to say far more people use social media now than when I first learnt political campaigning because Twitter, Facebook, YouTube and the whole lot didn’t even exist back then. Nor even did (glory be, you might think) Internet Explorer. Back when a beta version of Netscape was cutting edge, the scope …