Where did the ‘elevator pitch’ get its name?

Every day, you’re involved in “selling” although you may not know it! In fact, many of us spend each and every day trying to persuade others to part with their resources – money, time, effort and attention – although I prefer to call this influencing rather than “selling”. This activity of course takes place in …

General Election Countdown: The Public Affairs Checklist

With a year to go until the General Election, now is the time for those in public affairs to make sure that they are planning for the future, regardless of the outcome. For the most part trying to pre-empt an election outcome is best left to pollsters and psephologists.  Whilst we know that the election …

Future of news and why Jay-Z’s got 100 problems

10-years ago two people having a row in a lift wouldn’t have been a story. But when those two people have huge international profile and CCTV footage is dumped to YouTube for all to see, you have the making of a massive international story. The footage of a fracas between rapper Jay Z and singer Beyonce’s …

Putting a pdf on a website isn’t communicating

Taking a document, turning it into an electronic format suitable for the online world and putting in on a website has much to commend it. It’s something I’ve done often enough myself. But only if you realise that those are just preparatory steps to getting the document read online, just like firing up your wordprocessing …

Events Can Save The World

This week I had the honour and pleasure of being a judge on the Chartered Institute of PR’s excellence awards for ‘Best Event’. While my lips are sealed on the winner until the award event on the 17th June, I can share that the finalists were fantastic examples of using events to bring a brand …

How up-to-speed are you about mobile?

If you use social web services like Instagram, Vine or Snapchat, you’re probably aware that these particular services are very much designed for use on mobile devices. By 98 percent, 99 percent and 100 percent of users, respectively, to be precise. How clear are you on other popular services? Twitter, for instance? Facebook, Pinterest, Tumblr …

FIFA World Cup cheer as Government relaxes licensing laws

England fans won’t be disappointed after pubs have been granted extended licensing to stay open when England is playing in the FIFA World Cup Brazil 2014 tournament that kicks off on 12 June. Earlier this year, the British Beer and Pub Association that represents pub landlords in England had unsuccessfully tried to get the Home …

Trust me, I’m a PR man

Trust, I believe, is the most important commodity in business. As a PR you’re always trying to reach the heady heights of ‘trusted adviser’ status with a client. PR’s an interesting industry in that while it’s all about helping organisations manage their reputations, it doesn’t have its problems to seek when it comes to its …