How to get people marketing your business for free

That headline isn’t a play on words. I’m going to show you how to motivate people to market your business for free. Allow me to explain. When we exceed expectations, something amazing happens. Our product or service starts to market itself. Spreading the word I recently bought a new MacBook Air. Apple promised “up to […]

Making change work at a local level

Last week’s news that Honda is to cut 300 jobs at its car plant in Swindon got me thinking. Over recent years the manufacturing industry has been awash with a plethora of restructuring, cost saving and efficiency programmes all designed to streamline organisations ready for a sustained return to growth. And whilst those at Honda’s […]

More top ten tips for incredibly successful public speaking

Back in 2009, I wrote what became one of my most popular blog posts. In Top ten tips for incredibly successful public speaking, I riffed about making the most of your opportunity to deliver a talk. Here are the top ten tips from 2009. You can go back to read the original post to get […]

CIPR President’s Q1 2014 report: Focus on vision and purpose

Last year I set out ten pledges as a candidate for President of the CIPR in 2014. Members of the Institute elected me to the role and I started my term in office on 1 January. Three months in I’ve just published my first report spotlighting progress in each of the ten areas. I committed […]

#EbookInADay update and a publication date

#EbookInADay was planned over a month and created in a day by PR students at Southampton Solent University. It was inspired by a project at Boston University. I challenged my network to develop the concept in a blog post. As President of the CIPR for 2014, the professional membership organisation for public relations in the […]

A student perspective on the PR gender pay gap

As I’m nearing the end of my time studying, and looking into full time work, I’m becoming increasingly aware of the gender balance in professional PR teams. Currently working freelance for a range of companies, in two of my clients I have female managers, and the other three are male. When learning about company structure […]

‘There is a special place in hell for women who don’t help other women’ – let’s collectively collaborate to change organisational culture

Last week I went to the launch of Tomorrow Company’s research paper: Tomorrow’s Global Leaders: How to Build a Culture that Ensures Women Reach the Top. Chaired by Tony Manwaring, chief executive of Tomorrow’s Company and attended by The Rt Hon Maria Miller MP, Secretary of State for Culture, Media and Sport and Minister for […]

Facebook’s New Look and 3 Social Layout Tips

This is a guest post by Rob Sutter. Just recently, Facebook rolled out its newest layout; something that I am sure most social media enthusiasts have grown accustomed to. After all, it seems like every other week there’s something different on a particular site where there’s a massive audience, so news like this isn’t totally surprising. […]

I’m going to say it again: repetition matters in politics

Mike Smithson has tweeted a timely reminder about how little attention most people pay to big political news: Great info from @PopulusPolls on what people recall was in the budget pic.twitter.com/MHD11Jq7xq — Mike Smithson (@MSmithsonPB) March 22, 2014 It’s a reminder of the old political campaigning adage: repetition matters. Being repetitive without being boring can […]

Polling booth selfies all the rage in the Netherlands

The Associated Press reports: Dutch citizens and politicians united on Wednesday in posting voting booth selfie photos, an increasingly popular phenomenon that could threaten the principle of the secret ballot but also encourages people to vote. Alexander Pechtold, who heads the centrist D66 party, was among the many Dutch voting in Wednesday’s local elections who […]